Pontiflex Raises $7.7M

As you might have read in TechCrunch, Pontiflex has raised $7.7 million dollars in Series D funding led by Talus Holdings, a media technology holding company principally backed by Blackstone’s GSO Capital.  Existing investors RRE Ventures, New Atlantic Ventures and Tribeca Venture Partners also participated in the round.… continue »

Huge Mobile Ad Opportunity In 2013

A research report released today by Millward Brown revealed that the mobile opportunity this year is huge. Actually it is HUGE. Luckily, the research report was more specific than that. 
To quote: 

55% of users consider their device indispensable, with an equal percentage indicating that having a mobile device makes them more efficient
Almost half report interacting with a brand on their mobile device following recommendations from friends or family members
One-in-four report a willingness to relinquish privacy about their location to receive relevant content and promotion from marketers 
One-third report taking action in response to mobile advertising
One-third say that receiving deals or promotions on mobile improves their opinion of the brand

You can read the report here. … continue »

Prediction: The World Will Not End

It’s year end, and the industry is rife with predictions for the New Year.
Here’s one bold prediction from our end. 

The world will not end tomorrow. It will continue well into the weekend. it will continue well into the New Year, when we will see exciting new developments in the field of mobile app advertising. 
To mark this occassion, celebrations are being held all over Central and Latin America, including the park at Tikal, Guatemala.We are not making this projection based on foolhardiness or optimisim.… continue »

A Show Of Good Faith: $100 Free Campaign for Religious Institutions/Non-profits

One of the most visible leaders of the world joined Twitter earlier this week. The Pope gained half a million followers in 3 days – all without posting a single tweet! Our company – Pontiflex got some unexpected attention in the process. Our twitter handle – @pontiflex sounds similar to the Pope’s twitter handle - @pontifex. 
We did enjoy the rush but we knew our new followers were looking for a higher calling.… continue »

Pontiflex in Crains New York

There were two articles about Pontiflex in Crain’s New York. Only one of them had a direct relation to the Pope.
Crain’s names best places to work
The Pope’s Twitter feed runneth over for Pontiflex.
 … continue »

Mobile Apps Gets Papal Blessing

The Vatican this morning unveiled Pope Benedict’s new Twitter handle - Pontifex. The twitter handle was chosen from dozens of other contenders to best showcase papal thoughts in 140 characters or less.
The Vatican said that the pope will start tweeting on Dec 12. ”The handle is a good one.… continue »

No Surprise – But Mobile Holiday Sales Hit Record High

It’s a bird. It’s a plane. No, it’s holiday shopping on mobile devices.
To quote from this article in Practical e-commerce:

According to IBM’s Digital Analytics Benchmark survey, 24 percent of consumers used a mobile
 device to visit a retailer’s site over Thanksgiving Day and Black Friday, up from 14.3 percent last year.… continue »

Take Advantage Of This Great Constant Contact Promotion For Cyber Monday

Hope you all had a great Thanksgiving. Constant Contact has just provided small business owners one more reason to say Thanks.
On Monday only, people signing up for any constant contact tool will get 40% off the next 3 months! This is a great opportunity to spread the word to your customers and prospects about constant contact and your integration,while gaining revenue share on all new signups.… continue »

This American Life Sells Video Directly to Fans

Act One: Make a Video. Act Two: Sell Video Directly to fans.
Following Louis CK and Radiohead, This American Life has deiced to cut out the middleman. Following a partnership with Vhx.tv, This American Life is selling a recording of Invisible Made Visible directly to fans.… continue »

Helping the People Affected By Hurricane Sandy

Our thoughts and prayers are with people who were affected by Hurricane Sandy.
If you wish to make a donation to help people affected by the tragedy, you can do so here.
 … continue »