Facebook Reaches 15MM SMB pages

Is Facebook an effective marketing tool for small businesses? 15 million small businesses seem to think so. According to an article in Mediapost, over 15MM businesses are using Facebook to market their businesses. 
However, given that the average Facebook page post is is only viewed by 17% of the fan base, getting your businesses to be noticed on Facebook can be a challenge   
At Pontiflex, we’ve seen a rapid uptick in businesses using Social FollowUp.to increase both the reach and frequency of their social content.… continue »

Pontiflex Voted Among 10 Hottest Startups In New York By Huffington Post

Heather Huhman, career and workplace expert, names the 10 Hottest Startups in New York in the Huffington Post. 
Pontiflex is one of the ten companies named. Check it out. … continue »

Recurring themes at Mobile World Congress 2013

The mobile industry is growing at a rapid speed. A reflection of that was easily felt at the Mobile World Congress conference at Barcelona this year. Some of the recurring themes at MWC 2013 are easily overlooked concepts that are also the founding pillars at Pontiflex.… continue »

Webinar: Make the most of Mobile in 2013

With the shipments of smartphones outpacing that of laptops, your customers and prospects are spending most of their time on mobile devices. But just how can you use mobile advertising to connect with new people, drive awareness and generate revenue?… continue »

AdLeading The Way Contest Winner

In December 2012 we held a contest for non-profits and philanthropic organizations. This was an opportunity for organizations to showcase their cause and in the process win a free mobile advertising campaign. We received hundreds of entries to our contest and are truly humbled by the response.… continue »

Mobile Advertising To Double From 2013 -2016

According to a research report released today, Gartner expects that mobile advertising revenue will reach $11.4 billion, which is an enormous increase from last year.
Don’t be impressed just yet. Gartner also predicts that by 2016 mobile ad revenue will reach upwards of $24.5 billion.… continue »

Pontiflex Raises $7.7M

As you might have read in TechCrunch, Pontiflex has raised $7.7 million dollars in Series D funding led by Talus Holdings, a media technology holding company principally backed by Blackstone’s GSO Capital.  Existing investors RRE Ventures, New Atlantic Ventures and Tribeca Venture Partners also participated in the round.… continue »

Huge Mobile Ad Opportunity In 2013

A research report released today by Millward Brown revealed that the mobile opportunity this year is huge. Actually it is HUGE. Luckily, the research report was more specific than that. 
To quote: 

55% of users consider their device indispensable, with an equal percentage indicating that having a mobile device makes them more efficient
Almost half report interacting with a brand on their mobile device following recommendations from friends or family members
One-in-four report a willingness to relinquish privacy about their location to receive relevant content and promotion from marketers 
One-third report taking action in response to mobile advertising
One-third say that receiving deals or promotions on mobile improves their opinion of the brand

You can read the report here. … continue »

Prediction: The World Will Not End

It’s year end, and the industry is rife with predictions for the New Year.
Here’s one bold prediction from our end. 

The world will not end tomorrow. It will continue well into the weekend. it will continue well into the New Year, when we will see exciting new developments in the field of mobile app advertising. 
To mark this occassion, celebrations are being held all over Central and Latin America, including the park at Tikal, Guatemala.We are not making this projection based on foolhardiness or optimisim.… continue »

A Show Of Good Faith: $100 Free Campaign for Religious Institutions/Non-profits

One of the most visible leaders of the world joined Twitter earlier this week. The Pope gained half a million followers in 3 days – all without posting a single tweet! Our company – Pontiflex got some unexpected attention in the process. Our twitter handle – @pontiflex sounds similar to the Pope’s twitter handle – @pontifex. 
We did enjoy the rush but we knew our new followers were looking for a higher calling.… continue »