The mobile industry is growing at a rapid speed. A reflection of that was easily felt at the Mobile World Congress conference at Barcelona this year. Some of the recurring themes at MWC 2013 are easily overlooked concepts that are also the founding pillars at Pontiflex.… continue »
With the shipments of smartphones outpacing that of laptops, your customers and prospects are spending most of their time on mobile devices. But just how can you use mobile advertising to connect with new people, drive awareness and generate revenue?… continue »
In December 2012 we held a contest for non-profits and philanthropic organizations. This was an opportunity for organizations to showcase their cause and in the process win a free mobile advertising campaign. We received hundreds of entries to our contest and are truly humbled by the response.… continue »
According to a research report released today, Gartner expects that mobile advertising revenue will reach $11.4 billion, which is an enormous increase from last year.
Don’t be impressed just yet. Gartner also predicts that by 2016 mobile ad revenue will reach upwards of $24.5 billion.… continue »
As you might have read in TechCrunch, Pontiflex has raised $7.7 million dollars in Series D funding led by Talus Holdings, a media technology holding company principally backed by Blackstone’s GSO Capital. Existing investors RRE Ventures, New Atlantic Ventures and Tribeca Venture Partners also participated in the round.… continue »
A research report released today by Millward Brown revealed that the mobile opportunity this year is huge. Actually it is HUGE. Luckily, the research report was more specific than that.
55% of users consider their device indispensable, with an equal percentage indicating that having a mobile device makes them more efficient
Almost half report interacting with a brand on their mobile device following recommendations from friends or family members
One-in-four report a willingness to relinquish privacy about their location to receive relevant content and promotion from marketers
One-third report taking action in response to mobile advertising
One-third say that receiving deals or promotions on mobile improves their opinion of the brand
You can read the report here. … continue »
It’s year end, and the industry is rife with predictions for the New Year.
Here’s one bold prediction from our end.
The world will not end tomorrow. It will continue well into the weekend. it will continue well into the New Year, when we will see exciting new developments in the field of mobile app advertising.
To mark this occassion, celebrations are being held all over Central and Latin America, including the park at Tikal, Guatemala.We are not making this projection based on foolhardiness or optimisim.… continue »
One of the most visible leaders of the world joined Twitter earlier this week. The Pope gained half a million followers in 3 days – all without posting a single tweet! Our company – Pontiflex got some unexpected attention in the process. Our twitter handle – @pontiflex sounds similar to the Pope’s twitter handle - @pontifex.
We did enjoy the rush but we knew our new followers were looking for a higher calling.… continue »
There were two articles about Pontiflex in Crain’s New York. Only one of them had a direct relation to the Pope.
Crain’s names best places to work
The Pope’s Twitter feed runneth over for Pontiflex.
… continue »
The Vatican this morning unveiled Pope Benedict’s new Twitter handle - Pontifex. The twitter handle was chosen from dozens of other contenders to best showcase papal thoughts in 140 characters or less.
The Vatican said that the pope will start tweeting on Dec 12. ”The handle is a good one.… continue »