In a similar development of a company making a phone around social features, Nokia released the Asha 210 – the first phone to have a dedicated WhatsApp button. 

To quote, Timo Toikkanen, EVP of Mobile Phones at Nokia, said: “It has been designed to allow people to easily update their social networks, stay in touch with friends and share user created content.”

Our CEO Geoff Grauer was interviewed in Adotas about the report. Here’s what he (and other leaders in the digital ad space had to say). 

Our monetization solution for app developers was called AppLeads. Our self-serve platform for small businesses is called AdLeads. That’s two brand names for what is essentially the same platform.

So we simplified. Now there’s a platform called AdLeads for Developers. And AdLeads for Businesses. Simple. 

Facebook released new updates to its Ad Manager – enabling marketers to get a better read on campaign ROI. 

To quote from an article in Mediapost, “The Ads Manager will then display the actions — such as Page Likes — that an advertiser cares most about more prominently in their campaign summary page and calculate the cost per Page Like for their ads
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1. The first is the launch of Google’s Full Value of Mobile that allows businesses to tie in their advertising efforts to sales. Needless to say, most small businesses that have signed up for AdLeads have done so because of the increased ROI available by being able to pay for signups — and not wasted clicks or impressions.

2. Facebook announced that ads available via the FBX ad exchange will now show up in the news feed for users. This will undoubtedly drive up the costs of ads for advertisers on Facebook.