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	<title>The Pontiflex CPL Blog</title>
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		<title>The Pontiflex CPL Blog</title>
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		<title>How Ford Got Social Marketing Right</title>
		<link>http://blog.pontiflex.com/2010/03/12/how-ford-got-social-marketing-right/</link>
		<comments>http://blog.pontiflex.com/2010/03/12/how-ford-got-social-marketing-right/#comments</comments>
		<pubDate>Fri, 12 Mar 2010 16:14:11 +0000</pubDate>
		<dc:creator>Arun Krishnan</dc:creator>
				<category><![CDATA[Social Marketing]]></category>

		<guid isPermaLink="false">http://blog.pontiflex.com/?p=1444</guid>
		<description><![CDATA[How the times change. A year ago, we were praising Japanese car makers with being able to cure every problem in the world &#8211; from the energy crisis to the common cold. And that perception has changed faster than a Toyota vehicle tailgating you in your rearview mirror.
And now its is the American car company [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.pontiflex.com&blog=1300527&post=1444&subd=clickedthrough&ref=&feed=1" />]]></description>
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		<title>Freedom from paper coupons?</title>
		<link>http://blog.pontiflex.com/2010/03/11/freedom-from-paper-coupons/</link>
		<comments>http://blog.pontiflex.com/2010/03/11/freedom-from-paper-coupons/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 20:24:13 +0000</pubDate>
		<dc:creator>Jessica Ling</dc:creator>
				<category><![CDATA[Online Advertising]]></category>

		<guid isPermaLink="false">http://blog.pontiflex.com/?p=1440</guid>
		<description><![CDATA[As if the ability to scan a barcode from your mobile device and board a plane isn&#8217;t enough. Target recently announced mobile coupons that are scanned right from your cellphone screen at the time of purchase and work on any phone with a web browser. They&#8217;re not the first to liberate consumers from having to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.pontiflex.com&blog=1300527&post=1440&subd=clickedthrough&ref=&feed=1" />]]></description>
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		<title>News Round Up: Peace prizes and wired backpacks</title>
		<link>http://blog.pontiflex.com/2010/03/10/news-round-up-peace-prizes-and-wired-backpacks/</link>
		<comments>http://blog.pontiflex.com/2010/03/10/news-round-up-peace-prizes-and-wired-backpacks/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 19:35:07 +0000</pubDate>
		<dc:creator>Jessica Ling</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Today]]></category>

		<guid isPermaLink="false">http://blog.pontiflex.com/?p=1437</guid>
		<description><![CDATA[The internet is in the running for the Nobel Peace Prize. The prize is to be awarded to the person (or organization) who &#8220;has done the most or the best work for fraternity between nations, for the abolition or reduction of standing armies and for the holding and promotion of peace congresses.” Is it a [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.pontiflex.com&blog=1300527&post=1437&subd=clickedthrough&ref=&feed=1" />]]></description>
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		<title>Pay for Results</title>
		<link>http://blog.pontiflex.com/2010/03/08/pay-for-results/</link>
		<comments>http://blog.pontiflex.com/2010/03/08/pay-for-results/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 16:40:25 +0000</pubDate>
		<dc:creator>Arun Krishnan</dc:creator>
				<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Online Advertising]]></category>

		<guid isPermaLink="false">http://blog.pontiflex.com/?p=1434</guid>
		<description><![CDATA[An article in today&#8217;s ClickZ mentions how Mediaforge lets advertisers pay only when a consumer makes a purchase. 
Any movement up the ROI ladder is a welcome development. But it&#8217;s important to stress a key difference. 
Ads like those served by Mediaforge and CPA campaigns charge advertisers for sales. But they can be limiting in [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.pontiflex.com&blog=1300527&post=1434&subd=clickedthrough&ref=&feed=1" />]]></description>
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		<title>Webinars: Watch the last one; Register for the next one</title>
		<link>http://blog.pontiflex.com/2010/03/03/webinars-watch-the-last-one-register-for-the-next-one/</link>
		<comments>http://blog.pontiflex.com/2010/03/03/webinars-watch-the-last-one-register-for-the-next-one/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 17:08:57 +0000</pubDate>
		<dc:creator>Jessica Ling</dc:creator>
				<category><![CDATA[Webinars]]></category>

		<guid isPermaLink="false">http://blog.pontiflex.com/?p=1430</guid>
		<description><![CDATA[If you missed last week&#8217;s webinar: &#8220;Accountable Social Marketing and CPL Benchmarks,&#8221; you can check out a recording of it here.
We&#8217;d also love to have you join us for the next webinar: &#8220;Increasing CPM Revenue with Performance Advertising.&#8221;
According to the IAB, performance marketing represented 58% of all online ad revenue in H1 2009. As advertisers [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.pontiflex.com&blog=1300527&post=1430&subd=clickedthrough&ref=&feed=1" />]]></description>
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		<title>Snow Day&#8230;</title>
		<link>http://blog.pontiflex.com/2010/02/26/snow-day/</link>
		<comments>http://blog.pontiflex.com/2010/02/26/snow-day/#comments</comments>
		<pubDate>Fri, 26 Feb 2010 19:04:10 +0000</pubDate>
		<dc:creator>Jessica Ling</dc:creator>
				<category><![CDATA[Lead Generation]]></category>

		<guid isPermaLink="false">http://blog.pontiflex.com/?p=1425</guid>
		<description><![CDATA[It&#8217;s the second major storm to hit New York this month. Kids are home from school, most people are warm and cozy in their apartments, the Pontiflex team is eating pizza (without a wait!) at the famous Grimaldi&#8217;s.

And now.. back to work!
Filed under: Lead Generation       <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.pontiflex.com&blog=1300527&post=1425&subd=clickedthrough&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>How To Make Your Company Stand Out in the Start Up Crowd</title>
		<link>http://blog.pontiflex.com/2010/02/24/how-to-make-your-company-stand-out-in-the-start-up-crowd/</link>
		<comments>http://blog.pontiflex.com/2010/02/24/how-to-make-your-company-stand-out-in-the-start-up-crowd/#comments</comments>
		<pubDate>Wed, 24 Feb 2010 16:54:34 +0000</pubDate>
		<dc:creator>Arun Krishnan</dc:creator>
				<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://blog.pontiflex.com/?p=1422</guid>
		<description><![CDATA[Pontiflex CEO and Co-founder Zephrin Lasker spoke to Heather Leonard at Business Insider about how you can make your company stand out in the start up crowd. 
You can watch the video here. 
Filed under: Video       <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.pontiflex.com&blog=1300527&post=1422&subd=clickedthrough&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Common Powerpoint Mistakes</title>
		<link>http://blog.pontiflex.com/2010/02/23/common-powerpoint-mistakes/</link>
		<comments>http://blog.pontiflex.com/2010/02/23/common-powerpoint-mistakes/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 20:20:50 +0000</pubDate>
		<dc:creator>Arun Krishnan</dc:creator>
				<category><![CDATA[Best Practices]]></category>

		<guid isPermaLink="false">http://blog.pontiflex.com/?p=1419</guid>
		<description><![CDATA[From today&#8217;s Boing Boing &#8211; this is so true, and I wish it weren&#8217;t. 

Filed under: Best Practices       <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.pontiflex.com&blog=1300527&post=1419&subd=clickedthrough&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Email Marketing is the New Social</title>
		<link>http://blog.pontiflex.com/2010/02/23/email-marketing-is-the-new-social/</link>
		<comments>http://blog.pontiflex.com/2010/02/23/email-marketing-is-the-new-social/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 20:12:31 +0000</pubDate>
		<dc:creator>Arun Krishnan</dc:creator>
				<category><![CDATA[Email]]></category>
		<category><![CDATA[Performance Advertising]]></category>
		<category><![CDATA[Social Marketing]]></category>

		<guid isPermaLink="false">http://blog.pontiflex.com/?p=1417</guid>
		<description><![CDATA[We&#8217;ve always said at Pontiflex that social is the new email &#8212; i.e. the rules for successful social marketing should be grounded in the same common sense rules that have guided email marketing. 
An article in today&#8217;s issue of DM News explains how social marketing is driving improvements to email. 
Interesting. 
Filed under: Email, Performance [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.pontiflex.com&blog=1300527&post=1417&subd=clickedthrough&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>What are the advantages of Cost-per-Lead advertising to advertisers?</title>
		<link>http://blog.pontiflex.com/2010/02/22/what-are-the-advantages-of-cost-per-lead-advertising-to-advertisers/</link>
		<comments>http://blog.pontiflex.com/2010/02/22/what-are-the-advantages-of-cost-per-lead-advertising-to-advertisers/#comments</comments>
		<pubDate>Mon, 22 Feb 2010 20:23:28 +0000</pubDate>
		<dc:creator>Arun Krishnan</dc:creator>
				<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Online Advertising]]></category>

		<guid isPermaLink="false">http://blog.pontiflex.com/?p=1412</guid>
		<description><![CDATA[Zeprhin Lasker, CEO &#38; Co-founder Pontiflex spoke about CPL advertising, and how it helps advertisers run social marketing campaigns in an accountable way.Watch the video posted on Business Insider. 
Filed under: Lead Generation, Online Advertising       <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.pontiflex.com&blog=1300527&post=1412&subd=clickedthrough&ref=&feed=1" />]]></description>
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