The Importance of Mobile Emails

You already know this, but consumers are consistently checking their emails on their mobile devices. For companies this means that their email strategy and design must be compliant with the needs of their readers.
According to ClickZ a survey reveals some of these findings:

57 percent accessed their personal email account from their mobile device.… continue »

MMA Releases New White Paper: “Building Permission Based Mobile Marketing”

The Mobile Marketing Association (MMA) this week announced the publication of a white paper, “Building Permission Based Mobile Marketing.”  The white paper explains what permission based mobile marketing is, how it works and what the benefits are to consumers, brands and agencies.… continue »

Two Experts, One Webinar

Please join the EEC, The Relevancy Group and Pontiflex on  September 22nd from 2:00pm – 3:00pm EST for a  webinar:
New Acquisition Tactics – Making the Most of the Mobile Opportunity.
The webinar will explore how email marketers consistently cite the persistent churn of email subscribers and their need to continue to acquire new subscribers as top challenges.… continue »

The Relevancy Group Mobile Survey Findings

Last week, Pontiflex announced The Relevancy Group 2011 survey findings.
The survey found 43% of marketers who aren’t planning to increase their mobile ad spending this year cite low ROI from mobile advertising as the number one reason that they won’t increase spending; 93% of marketers said they would increase mobile ad spending if they realized a higher return on their investment.… continue »

The Relevancy Group Survey Findings: What Works in Mobile Advertising

As you may have read in the press, a study conducted by The Relevancy Group found 43% of marketers who aren’t planning to increase their mobile ad spending this year cite low ROI from mobile advertising as the number one reason that they won’t increase spending.… continue »

Mom.com To Speak at IAB Mobile Marketplace About Success with Mobile Signup Ads

Monday, July 18 is the IAB’s Mobile Marketplace event here in NYC.  Advertisers from brands and agencies will all gather at the Crowne Plaza Hotel in Times Square to talk about mobile.   Or, more specifically, as the IAB describes it:
Mobile in the Mainstream…and as the New Main Screen:  How Brands Connect with Customers on the Device They Hold Most Near (and Dear)  You can view the agenda here.… continue »

Pontiflex Publisher CPL Report Findings: Mobile Takes the Lead

Today Pontiflex released the  latest CPL Publisher Report from Q4 2010.   The report shows the average CPMs earned by web publishers and mobile app developers running signup ads.
App developers running Pontiflex AppLeads are earning the highest CPMs at an average of $78.99 for every 1,000 downloads.… continue »

Pontiflex AdLeads opens up lead generation to brand marketers and agencies

Pontiflex, the first open and transparent cost per lead (CPL) market, today launched Pontiflex AdLeads for all online marketers.  Through Pontiflex AdLeads, advertisers can buy display banner inventory and direct reponse ads on a CPL pricing model.… continue »

Publishers need to take the lead when it comes to revenue generation

An article by Abby Klaassen in Advertising Age points to a IAB report that highlights a simmering conflict between publishers and networks. The article states that “On average, the cost-per-thousand rates for network-sold inventory are less than a 10th the CPMs publishers were able to charge when selling it themselves.” The report calls on publishers to get in place an appropriate overall pricing and inventory strategy.… continue »

White Paper: 3 Ways to Maximize Online CPL Advertising ROI

Imagine a new car that leaves even the best European designs in the dust. The only catch is that the fuel needed to power this vehicle is far from perfect.
The online lead generation market is a lot like this vehicle.… continue »