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There has been a ton of press coverage about Facebook Home in recent days.
In a similar development of a company making a phone around social features, Nokia released the Asha 210 – the first phone to have a dedicated WhatsApp button. 
To quote, Timo Toikkanen, EVP of Mobile Phones at Nokia, said: “It has been designed to allow people to easily update their social networks, stay in touch with friends and share user created content.”… continue »

The IAB reported yesterday that digital advertising spend in 2012 reached a record high of $36.6 billion in 2012. 
Our CEO Geoff Grauer was interviewed in Adotas about the report. Here’s what he (and other leaders in the digital ad space had to say). … continue »

It’s spring time. Time to do a little cleaning. Homes. Desks. Brand names. 
Our monetization solution for app developers was called AppLeads. Our self-serve platform for small businesses is called AdLeads. That’s two brand names for what is essentially the same platform.… continue »

What’s the solution to the mobile monetization conundrum? 
Relevant advertising might well be one solution.
Inside Mobile Apps carried a story on how GeoQpons CEO Sunit Lohtia is making CPMs in excess of $10 by serving relevant advertising.… continue »

Is Facebook an effective marketing tool for small businesses? 15 million small businesses seem to think so. According to an article in Mediapost, over 15MM businesses are using Facebook to market their businesses. 
However, given that the average Facebook page post is is only viewed by 17% of the fan base, getting your businesses to be noticed on Facebook can be a challenge   
At Pontiflex, we’ve seen a rapid uptick in businesses using Social FollowUp.to increase both the reach and frequency of their social content.… continue »

According to a research report released today, Gartner expects that mobile advertising revenue will reach $11.4 billion, which is an enormous increase from last year.
Don’t be impressed just yet. Gartner also predicts that by 2016 mobile ad revenue will reach upwards of $24.5 billion.… continue »

As you might have read in TechCrunch, Pontiflex has raised $7.7 million dollars in Series D funding led by Talus Holdings, a media technology holding company principally backed by Blackstone’s GSO Capital.  Existing investors RRE Ventures, New Atlantic Ventures and Tribeca Venture Partners also participated in the round.… continue »

A research report released today by Millward Brown revealed that the mobile opportunity this year is huge. Actually it is HUGE. Luckily, the research report was more specific than that. 
To quote: 

55% of users consider their device indispensable, with an equal percentage indicating that having a mobile device makes them more efficient
Almost half report interacting with a brand on their mobile device following recommendations from friends or family members
One-in-four report a willingness to relinquish privacy about their location to receive relevant content and promotion from marketers 
One-third report taking action in response to mobile advertising
One-third say that receiving deals or promotions on mobile improves their opinion of the brand

You can read the report here. … continue »

It’s year end, and the industry is rife with predictions for the New Year.
Here’s one bold prediction from our end. 

The world will not end tomorrow. It will continue well into the weekend. it will continue well into the New Year, when we will see exciting new developments in the field of mobile app advertising. 
To mark this occassion, celebrations are being held all over Central and Latin America, including the park at Tikal, Guatemala.We are not making this projection based on foolhardiness or optimisim.… continue »

There were two articles about Pontiflex in Crain’s New York. Only one of them had a direct relation to the Pope.
Crain’s names best places to work
The Pope’s Twitter feed runneth over for Pontiflex.
 
 
 … continue »