February 5, 2014
There has been no shortage of digital ink spilled on the rise of Bitcoin, the P2P-enabled payment system and open source crypto-currency introduced in 2009 by
“Satoshi Nakamoto” (a pseudonym). Bitcoin is a fascinating economic development, representing the possibility of a plausible alternative to state-backed fiat
currency.… continue »
January 23, 2014
The progression of advertisements in our daily lives is quite impressive when you take a moment to think about it. They are on our television, radio, billboards, the Internet, the list goes on. For the longest time we had no real choice of the ads that we saw, of course they were tailored and designed to be inviting, which would make us want to use or buy the product or service that they represent, but nothing like they are now.… continue »
January 7, 2014
This is a great time to reflect upon last year’s achievements and create a plan to achieve even more results in the year to come. Here are three marketing tips that will help you get your business ahead of the game for 2014.… continue »
December 18, 2013
December 10, 2013
A while back I posted about the East River Ferry and what a great new way that was to reach the Pontiflex offices in Dumbo from Manhattan. That still works and I still recommend it heartily. But, a new player has entered the alternative transportation game: Citibike! So, now for all you thinking about joining the booming new tech metropolis or for your new “I make it like your grandma did” business you should feel comfortable that getting to and from here has gotten even easier.… continue »
April 24, 2013
There has been a ton of press coverage about Facebook Home in recent days.
In a similar development of a company making a phone around social features, Nokia released the Asha 210 – the first phone to have a dedicated WhatsApp button.
To quote, Timo Toikkanen, EVP of Mobile Phones at Nokia, said: “It has been designed to allow people to easily update their social networks, stay in touch with friends and share user created content.”… continue »
April 17, 2013
The IAB reported yesterday that digital advertising spend in 2012 reached a record high of $36.6 billion in 2012.
Our CEO Geoff Grauer was interviewed in Adotas about the report. Here’s what he (and other leaders in the digital ad space had to say). … continue »
April 10, 2013
It’s spring time. Time to do a little cleaning. Homes. Desks. Brand names.
Our monetization solution for app developers was called AppLeads. Our self-serve platform for small businesses is called AdLeads. That’s two brand names for what is essentially the same platform.… continue »
March 19, 2013
What’s the solution to the mobile monetization conundrum?
Relevant advertising might well be one solution.
Inside Mobile Apps carried a story on how GeoQpons CEO Sunit Lohtia is making CPMs in excess of $10 by serving relevant advertising.… continue »
March 11, 2013
Is Facebook an effective marketing tool for small businesses? 15 million small businesses seem to think so. According to an article in Mediapost, over 15MM businesses are using Facebook to market their businesses.
However, given that the average Facebook page post is is only viewed by 17% of the fan base, getting your businesses to be noticed on Facebook can be a challenge
At Pontiflex, we’ve seen a rapid uptick in businesses using Social FollowUp.to increase both the reach and frequency of their social content.… continue »