Another Way to Reach Dumbo

A while back I posted about the East River Ferry and what a great new way that was to reach the Pontiflex offices in Dumbo from Manhattan.  That still works and I still recommend it heartily.  But, a new player has entered the alternative transportation game: Citibike!  So, now for all you thinking about joining the booming new tech metropolis or for your new “I make it like your grandma did” business you should feel comfortable that getting to and from here has gotten even easier.… continue »

Signup Ads By Day; Bollywood Movies By Night

Believe it or not, many of us here at Pontiflex really do have other interests outside the realm of mobile signup ads.  One such person is Arun Krishnan.  When Arun isn’t writing about mobile advertising he is an author and podcaster.  Arun’s podcast, Learn Hindi from Bollywood Movies, is not your typical language lesson.  As a Wall Street Journal reporter recently put it, “[The] podcast is a creative and hilarious approach to language instruction.”
Read more from the Wall Street Journal Feature here.… continue »

A West Coast Exodus that Many Have Never Even Heard Of

Most people who grew up on the East Coast have never heard of Burning Man.
Every year since 1986, thousands of people, most from northern California, get in their RVs and make a pilgrimage to Black Rock Desert in Nevada.… continue »

Pontiflex to Host Developer Workshop at AppNation SF

Why go out and buy lunch at AppNation when you can eat for free?
AppNation partner, Pontiflex AppLeads will be hosting a lunch workshop on Wednesday during the lunch break at 11:40pm.
There, you can listen to iPhone and Android app developers discuss how they are using in-app advertising that earns them CPMs in the $20 – $100 range, allows them to promote and cross-sell their apps, and keeps their apps free for users.… continue »

3 new webinars on transparent lead generation

As mentioned last week, we launched the Pontiflex CPL University –  a one-stop-shop for marketers looking for resources for high ROI marketing.

We plan on updating the university regularly to keep it fresh, interesting and university-like.
Just yesterday, we’ve added three new lead generation webinars to the university, each dealing with a different aspect of deploying transparent CPL Advertising.… continue »

Travel online to find engaged consumers

A recent post by Joe Buhler focuses on the importance of managing your brand’s online reputation. He cites a recent Opinion Research Corporation survey showing that consumer’s purchasing decisions are significantly impacted by online review.  83% of respondents say that online product evaluations had “at least some level of influence on their purchasing decision.”

Another interesting result of this same study is that the most researched product and service category is Travel/Recreation/Leisure.… continue »