Recurring themes at Mobile World Congress 2013

The mobile industry is growing at a rapid speed. A reflection of that was easily felt at the Mobile World Congress conference at Barcelona this year. Some of the recurring themes at MWC 2013 are easily overlooked concepts that are also the founding pillars at Pontiflex.… continue »

Email Can Drive Search, Social and Mobile!

It’s day number two of SES Toronto! Zephrin Lasker, CEO and Co-founder, Pontiflex, kicked off the day by presenting on the panel Email Can Drive Search, Social & Mobile!
Jim Hedger, Writer & Broadcaster, Digital Always Media, moderated the panel.… continue »

Google CEO: Product Success Relies on the Mobile Ecosystem

Google CEO Eric Schmidt sat down with CNET yesterday at the Consumer Electronics Show during a session titled, “The Next Thing”.   Schmidt spoke about how the hardware specs and processing speeds are important to be competitive, but true success lies in the hands of the way the product interacts with the ecosystem it taps into.  The San Francisco Chronicle recapped yesterday’s session: 
 [Schmidt] said when he looks at his handset, he doesn’t see a phone, but a network of supercomputers, content and smart algorithms all immediately accessible over the device.… continue »

Meet us in the Pontiflex AppLeads Cybercafe at Appnation III

Appnation III is almost here. This year it takes place at the San Francisco Design Center November 30 – December 1.  Thousands of developers, industry experts, carriers and investors are expected to attend this year.  The tag line for Appnation is “Show Me the Money”, so if you’re a developer in search of a monetization strategy, this would be a worthwhile show for you.  Pontiflex CEO and Co-Founder, Zephrin Lasker will sit on a keynote panel titled, “The Appnation CEO Roundtable: Tactical Advice On Driving Discoverability and Monetization.”
Pontiflex is also sponsoring the Cyber Café at Appnation.  Stop by and recharge at the charging stations and grab a cup of coffee or tea on us!… continue »

Pontiflex Mobile Formula K Racing Team

As exciting as Andevcon was for us last week,  the mobile team felt a “need for speed”  that called for some serious Formula K go-kart racing.  They even took a brave Android Developer along for the ride.… continue »

Greetings from AnDevCon II

The mobile team from Pontiflex is here at Andevcon just outside of San Francisco where about one thousand developers are gathered for a jam packed 4 days.
It has been a great show for Pontiflex so far.  We hosted a breakfast on Monday where our SVP, Brian Long and one of our star developers, John Hotovy gave a presentation on AppLeads.  John explained how well mobile signup ads have worked for him as a revenue stream for the past 9 months.… continue »

Join Pontiflex for Breakfast at AnDevCon II

If you’re one of the many excited Android developers gearing up for AnDevCon II in the Bay area next week, plan to join Pontiflex for breakfast on Monday, November 7 at 7:30am.
Hear from 19-year-old app developer, John Hotovy, creator of popular app TuneMe.  He’ll tell the story of how he increased his revenue 8x and kept his app free with mobile signup ads.… continue »

Pontiflex in the news

Hi everyone! We just wanted to share some great press coverage we’ve received in the past week. Coverage includes:
NYConvergence: SMASH Summit Part II: The Dynasty of .Com Is Subject to Disruption
Marketing Sherpa: Mobile Email Marketing: 5 tactics to engage and convert smartphone users
GigaOm: Monetization on mobile can’t be like the web
InformationWeek: How Will Mobile Reshape Online Advertising?… continue »

Pontiflex AppLeads Wild West Roadshow: TechCrunch Disrupt SF

We are back from a tech-filled week in San Francisco where we spent most of our time among a host of buzz-worthy startups at TechCrunch Disrupt SF 2011.
This conference got a lot of attention in the media this year due to the popularity of its founder, Michael Arrington’s battle with AOL and Arianna Huffington.… continue »

ExactTarget Connections 2011

Pontiflex was proud to sponsor our ESP partner ExactTarget‘s annual Connections user conference in Indianapolis last week. About 3,000 email marketers were in attendance, making it one of the largest marketing conferences in the world. Everything about the event was world-class, and the experience began as soon as you stepped off the plane with a huge banner in the airport welcoming attendees to Indy and the show.… continue »