Best Kept Secret in Political Marketing

Political ad spend is projected to reach a whopping $5.2 Billion by the end of this year. A good chunk of that spend will be spent on mobile specifically.
At the beginning of the year, Pontiflex projected 40% of political ad spend would come from mobile but the actual mobile spend has doubled as compared to our expectations.… continue »

Shopkick and CVS Partner Up

The world of hyper-local mobile advertising is an exciting one and in a constant state of flux. Hundreds of national businesses and local brands are using AdLeads to promote their businesses on mobile devices to specific local areas and neighborhoods and we are always scanning the news for other approaches in this area. 
Shopkick and CVS announced a new partnership recently.Shopkick allows you to gain points for scanning selected barcodes, redeeming gift cards and even for simply walking into a Shopkick retail location. This will be Shopkick’s first partnering with a pharmacy retailer.… continue »

How Local Businesses Conquer Mobile Advertising

As you might have read in Biz Report, Pontiflex’s self-serve option AdLeads is helping small businesses grow by running effective mobile advertising campaigns.
With AdLeads, businesses can run ads on top iOS and Android apps. They pay only for signups – and never for wasted clicks or impressions.… continue »

DUMBO Retailers Get the AdLeads Treatment

Last night was the DUMBO Improvement District’s Town Hall meeting, which was held at the Etsy Labs. Over 30 members of the DUMBO retail business community attended to hear about the latest happenings in the neighborhood, ask questions and get a demo of our new mobile signup ad platform for SMBs: AdLeads.… continue »

Pontiflex CEO to Speak at IAB App Monetization Panel Event

As you may have read this week in GigaOm,  Pontiflex AppLeads launched the first ever HTML 5 API for Signup Ads.
This Thursday, our CEO, Zephrin Lasker will speak on a panel of industry experts to discuss HTML 5 app monetization strategies.… continue »

AdLeads in the news

Last week, we announced the launch of AdLeads – a new self-service platform that will enable any business to run mobile signup ad campaigns. With AdLeads, businesses can run geo-targeted mobile signup advertising campaigns on iPhone, iPad and Android devices.… continue »

Pontiflex Launches A Self-Serve Mobile Signup Ad Platform

Are you a small business? An advertiser? Are you tired of spending money on advertising and not getting any returns? Well, you don’t have to be tired anymore.
Pontiflex is proud to announce the launch of AdLeads, a new self-service platform that will enable any business to run mobile signup ad campaigns.… continue »

Google CEO: Product Success Relies on the Mobile Ecosystem

Google CEO Eric Schmidt sat down with CNET yesterday at the Consumer Electronics Show during a session titled, “The Next Thing”.   Schmidt spoke about how the hardware specs and processing speeds are important to be competitive, but true success lies in the hands of the way the product interacts with the ecosystem it taps into.  The San Francisco Chronicle recapped yesterday’s session: 
 [Schmidt] said when he looks at his handset, he doesn’t see a phone, but a network of supercomputers, content and smart algorithms all immediately accessible over the device.… continue »

Privacy Trends in 2012

The last year has been illustrative of how important privacy practices are. Privacy and data security are going to be even more crucial in the coming year. For this reason , Avantika Banerjee, our Legal & Policy Analyst,  put together a list of what we can expect to see this year when it comes to privacy.… continue »

The Power of Social Media in 2012

In last week’s The Economist, the magazine focused on the year ahead, making predictions about what the tech and digital advertising industries will look like in 2012. While this may surprise the cynics among us, social media will become a more powerful vehicle as more people around the world share their information, likes and interests.… continue »