Small Businesses Love Social Media

Small businesses are well aware of the advantages of using social media as a go to marketing method.
A Vocus survey of 400 small business decision makers, gave some good insight on how small businesses feel about social media.… continue »

Google Predicts: All Businesses Are Going Mobile First

Google posted a “look back at 2011” today.  The blog post focused on mobile trends that evolved in 2011 and those that will continue to evolve in the coming year.
 Through Google’s own research, they predict that the growth of publishers going forward will depend heavily on the growth of mobile ads.… continue »

Android Market Reaches 10 Billion App Downloads

The Google Android app market reached a huge milestone this week.  10 billion apps have been downloaded from the Android Market.  GigaOm reports that people are downloading 1 billion Android apps a month.  That number is huge.  Read more about the race between the Apple App store and the Android Market and how developers will look to Android for better monetization in the future.  We were happy to read one particular point made by GigaOm reporter Ryan Kim: 
“But as more developers increasingly make their money through free-to-use apps that monetize through in-app purchase and advertising, the growth in downloads on Android Market will only entice more development on Android.… continue »

Want to Know Where to Find Your Customers on Mobile?

The IAB Blog recently featured an interesting guest blog post by Mack McKelvey of Millenial Media on the misconceptions brand verticals have about where to find their consumers on mobile:
Know where to find your consumers
“One of the misnomers in mobile is the idea that brands have to advertise in their own content vertical to reach consumers.… continue »

Retail Marketer? Offer a Discount.

If you are retail marketer sending emails to drive sales in the all important fourth quarter, you might or might not be well served by clever creative and email subject lines (Don’t Lose your Shirt….or Fall for The Fall Collection….or Insert Your Pun and Call to Action here)
Or you could just offer a limited time discount.… continue »

Pontiflex in the news

It’s been a busy month at Pontiflex and we’re excited to share some of our recent press coverage and announcements.
Recent media coverage includes:
BizReport: Survey: Retailers like mobile, don’t like click-thrus
Forbes:  Why Data-Hungry Mobile Video Advertising Is Not Sustainable
ClickZ:  Connected Acquisition
Earlier this month, we issued The Relevancy Group survey findings, which found 43% of marketers who aren’t planning to increase their mobile ad spending this year cite low ROI from mobile advertising as the number one reason that they won’t increase spending.… continue »

Two Experts, One Webinar

Please join the EEC, The Relevancy Group and Pontiflex on  September 22nd from 2:00pm – 3:00pm EST for a  webinar:
New Acquisition Tactics – Making the Most of the Mobile Opportunity.
The webinar will explore how email marketers consistently cite the persistent churn of email subscribers and their need to continue to acquire new subscribers as top challenges.… continue »

The Relevancy Group Survey Findings: What Works in Mobile Advertising

As you may have read in the press, a study conducted by The Relevancy Group found 43% of marketers who aren’t planning to increase their mobile ad spending this year cite low ROI from mobile advertising as the number one reason that they won’t increase spending.… continue » To Speak at IAB Mobile Marketplace About Success with Mobile Signup Ads

Monday, July 18 is the IAB’s Mobile Marketplace event here in NYC.  Advertisers from brands and agencies will all gather at the Crowne Plaza Hotel in Times Square to talk about mobile.   Or, more specifically, as the IAB describes it:
Mobile in the Mainstream…and as the New Main Screen:  How Brands Connect with Customers on the Device They Hold Most Near (and Dear)  You can view the agenda here.… continue »

Email and Mobile: They Go Together Like Chips and Dip

Advertising on mobile should always be a winning experience.
According to Mobile Marketer, 68% of users will view and act upon an email from their mobile device, even while at a desktop.  Our phones are officially our go-to for everything.… continue »