Best Kept Secret in Political Marketing

Political ad spend is projected to reach a whopping $5.2 Billion by the end of this year. A good chunk of that spend will be spent on mobile specifically.
At the beginning of the year, Pontiflex projected 40% of political ad spend would come from mobile but the actual mobile spend has doubled as compared to our expectations.… continue »

Signup Ads By Day; Bollywood Movies By Night

Believe it or not, many of us here at Pontiflex really do have other interests outside the realm of mobile signup ads.  One such person is Arun Krishnan.  When Arun isn’t writing about mobile advertising he is an author and podcaster.  Arun’s podcast, Learn Hindi from Bollywood Movies, is not your typical language lesson.  As a Wall Street Journal reporter recently put it, “[The] podcast is a creative and hilarious approach to language instruction.”
Read more from the Wall Street Journal Feature here.… continue »

Pontiflex in the news

Hi everyone! We just wanted to share some great press coverage we’ve received in the past week. Coverage includes:
NYConvergence: SMASH Summit Part II: The Dynasty of .Com Is Subject to Disruption
Marketing Sherpa: Mobile Email Marketing: 5 tactics to engage and convert smartphone users
GigaOm: Monetization on mobile can’t be like the web
InformationWeek: How Will Mobile Reshape Online Advertising?… continue »

Pontiflex Listed on Business Insider’s Digital 100: The World’s Most Valuable Startups

As you may have read, Business Insider announced their annual Digital 100 list of  the world’s most valuable startups.  Pontiflex made the list for the second year in a row.
Congratulations to all of the hardworking companies who made this list.  We are proud to be featured among these stellar startups.… continue »

Pontiflex in the news

It’s been a busy month at Pontiflex and we’re excited to share some of our recent press coverage and announcements.
Recent media coverage includes:
BizReport: Survey: Retailers like mobile, don’t like click-thrus
Forbes:  Why Data-Hungry Mobile Video Advertising Is Not Sustainable
ClickZ:  Connected Acquisition
Earlier this month, we issued The Relevancy Group survey findings, which found 43% of marketers who aren’t planning to increase their mobile ad spending this year cite low ROI from mobile advertising as the number one reason that they won’t increase spending.… continue »