AdLeads in the news

Last week, we announced the launch of AdLeads – a new self-service platform that will enable any business to run mobile signup ad campaigns. With AdLeads, businesses can run geo-targeted mobile signup advertising campaigns on iPhone, iPad and Android devices.… continue »

Privacy Trends in 2012

The last year has been illustrative of how important privacy practices are. Privacy and data security are going to be even more crucial in the coming year. For this reason , Avantika Banerjee, our Legal & Policy Analyst,  put together a list of what we can expect to see this year when it comes to privacy.… continue »

Want to Know Where to Find Your Customers on Mobile?

The IAB Blog recently featured an interesting guest blog post by Mack McKelvey of Millenial Media on the misconceptions brand verticals have about where to find their consumers on mobile:
Know where to find your consumers
“One of the misnomers in mobile is the idea that brands have to advertise in their own content vertical to reach consumers.… continue »

Mobile Ads Six Times as Effective as Standard Banners, According to eMarketer

According to eMarketer, recent research from MediaMind found that users convert at a much higher frequency after viewing mobile ads. The survey also found that mobile ads for the telecom industry achieve 6 times the performance of standard banners.… continue »

What Daily Deal Sites Can Learn From Social Media

In this week’s Forbes MarketShare post, Zephrin Lasker discusses what daily deals sites have to learn from social media.
In the post, he elaborates on how the growth of daily deal sites is being driven not just by sales but also by brand marketers.… continue »

The New User Economy: Facebook Boasts 750 Million Users

Facebook announced today that they now have 750 million users.  This is further evidence that online and mobile marketing is moving away from a traffic/impression based economy to a user economy.  We’ve often said here at Pontiflex that marketing is no longer about broadcasting one message to a universe of anonymous impressions.… continue »

Moms Get Into Mobile Apps, Says eMarketer

According to eMarketer, smartphone-using moms are getting into mobile apps. They even download apps across categories, including gaming and music apps. This data offers new possibilities for marketers that want to reach women.
The eMarketer article supports what we’ve thought all along: in-app mobile advertising works!  Since people–and yes, even women–are engaging more and more with apps, marketers should realize the value of in-app ads.… continue »

Google, Microsoft, Pontiflex and the IAB Discuss Mobile

Google, Microsoft and Pontiflex came together yesterday for a panel moderated by the IAB to discuss “Mobile Marketing Best Practices”.   The panel was held at Appnation’s Advertising and Media Summit here in NYC.
The theme that emerged from the panel discussion was that  online marketing solutions don’t translate to mobile, this includes measuring success by clicks.… continue »

Stumble Upon Paid Discovery

StumbleUpon, the web content discovery plug-in, has stumbled upon an ad solution that moves away from the click.
They just launched their new ad platform called Paid Discovery.   The new ads come in a few different forms that are designed for web, mobile, and video.    Paid Discovery ads appear in a user’s stream of content sites and don’t require the user to click on a banner ad.   As their site explains, the advertiser’s website is the ad.… continue »

Pontiflex Publisher CPL Report Findings: Mobile Takes the Lead

Today Pontiflex released the  latest CPL Publisher Report from Q4 2010.   The report shows the average CPMs earned by web publishers and mobile app developers running signup ads.
App developers running Pontiflex AppLeads are earning the highest CPMs at an average of $78.99 for every 1,000 downloads.… continue »