With Forrester Research forecasting a record $250 billion in online sales for 2014, retailers are getting increasingly competitive with their promos and deals. Not that long ago, free shipping was a pretty enticing offer that only came around once in a while.… continue »
The progression of advertisements in our daily lives is quite impressive when you take a moment to think about it. They are on our television, radio, billboards, the Internet, the list goes on. For the longest time we had no real choice of the ads that we saw, of course they were tailored and designed to be inviting, which would make us want to use or buy the product or service that they represent, but nothing like they are now.… continue »
How much should a lead cost? How much is it worth? At AdLeads we think about these questions from all sides, but most advertisers are primarily concerned with how to lower their Cost-Per-Lead (CPL). Even with the advanced marketing automation tools out there it can be difficult to attribute spend to ROI – all the more reason to keep your initial costs down.… continue »
In December 2012 we held a contest for non-profits and philanthropic organizations. This was an opportunity for organizations to showcase their cause and in the process win a free mobile advertising campaign. We received hundreds of entries to our contest and are truly humbled by the response.… continue »
Mobile devices are everywhere. According to Ad Age who released their first fact pack, smartphones are carried by nearly half the amount of Americans who actually own a phone.
People use their phones for much more than making calls.… continue »
Last week, we announced the launch of AdLeads – a new self-service platform that will enable any business to run mobile signup ad campaigns. With AdLeads, businesses can run geo-targeted mobile signup advertising campaigns on iPhone, iPad and Android devices.… continue »
The last year has been illustrative of how important privacy practices are. Privacy and data security are going to be even more crucial in the coming year. For this reason , Avantika Banerjee, our Legal & Policy Analyst, put together a list of what we can expect to see this year when it comes to privacy.… continue »
In last week’s The Economist, the magazine focused on the year ahead, making predictions about what the tech and digital advertising industries will look like in 2012. While this may surprise the cynics among us, social media will become a more powerful vehicle as more people around the world share their information, likes and interests.… continue »
Pontiflex CEO and co-founder Zephrin Lasker participated in a panel at Gigaom Mobilize hosted by Ryan Kim.
The panel explored mobile monetization models beyond the banner and the click – which to state it bluntly are models that might or might not have worked in the online world, but definitely don’t work in the mobile world.… continue »
One of the Pontiflex sales team members recently circulated an excerpt from Scott Stratten’s best-selling book “UnMarketing” that is worth writing about. Stratten dedicated a chapter to discussing the ways that marketers attempt to drive newsletter and email signups via copy and form fields on a company’s website.… continue »