AdLeading The Way Contest Winner

In December 2012 we held a contest for non-profits and philanthropic organizations. This was an opportunity for organizations to showcase their cause and in the process win a free mobile advertising campaign. We received hundreds of entries to our contest and are truly humbled by the response.… continue »

Mobile Fact Pack

Mobile devices are everywhere. According to Ad Age who released their first fact pack, smartphones are carried by nearly half the amount of Americans who actually own a phone.
People use their phones for much more than making calls.… continue »

AdLeads in the news

Last week, we announced the launch of AdLeads – a new self-service platform that will enable any business to run mobile signup ad campaigns. With AdLeads, businesses can run geo-targeted mobile signup advertising campaigns on iPhone, iPad and Android devices.… continue »

Privacy Trends in 2012

The last year has been illustrative of how important privacy practices are. Privacy and data security are going to be even more crucial in the coming year. For this reason , Avantika Banerjee, our Legal & Policy Analyst,  put together a list of what we can expect to see this year when it comes to privacy.… continue »

The Power of Social Media in 2012

In last week’s The Economist, the magazine focused on the year ahead, making predictions about what the tech and digital advertising industries will look like in 2012. While this may surprise the cynics among us, social media will become a more powerful vehicle as more people around the world share their information, likes and interests.… continue »

At GigaOm Mobilize

Pontiflex CEO and co-founder Zephrin Lasker participated in a panel at Gigaom Mobilize hosted by Ryan Kim.
The panel explored mobile monetization models beyond the banner and the click – which to state it bluntly are models that might or might not have worked in the online world, but definitely don’t work in the mobile world.… continue »

Stop Marketing, Start Engaging

One of the Pontiflex sales team members recently circulated an excerpt from Scott Stratten’s best-selling book “UnMarketing” that is worth writing about. Stratten dedicated a chapter to discussing the ways that marketers attempt to drive newsletter and email signups via copy and form fields on a company’s website.… continue »

Mobile Ads Six Times as Effective as Standard Banners, According to eMarketer

According to eMarketer, recent research from MediaMind found that users convert at a much higher frequency after viewing mobile ads. The survey also found that mobile ads for the telecom industry achieve 6 times the performance of standard banners.… continue »

The Relevancy Group Survey Findings: What Works in Mobile Advertising

As you may have read in the press, a study conducted by The Relevancy Group found 43% of marketers who aren’t planning to increase their mobile ad spending this year cite low ROI from mobile advertising as the number one reason that they won’t increase spending.… continue »

What Daily Deal Sites Can Learn From Social Media

In this week’s Forbes MarketShare post, Zephrin Lasker discusses what daily deals sites have to learn from social media.
In the post, he elaborates on how the growth of daily deal sites is being driven not just by sales but also by brand marketers.… continue »