Kimberly-Clark uses CPL to build email database and reward program

As the great bard once sang, The times they are a changing.
And marketers like Kimberly-Clark are innovating in these changing times to a) reach the right type of consumer b) engage consumers in relevant ways within crucial time windows and c) do all of this in a cost-effective way.… continue »

Nurture that lead

If you have a lead, nurture it. Let it grow.
A good article on the process of lead nurturing.
In addition to what was written in the article, I must point out that not all leads are created equal.  Different leads need to be nurtured differently.… continue »