Pontiflex Voted Among 10 Hottest Startups In New York By Huffington Post

Heather Huhman, career and workplace expert, names the 10 Hottest Startups in New York in the Huffington Post. 
Pontiflex is one of the ten companies named. Check it out. … continue »

NYC’s Tech Scene: Startup Trends That Defined 2011

Where are we seeing rapid growth in the technology industry?  Right here in New York City.   Often touted as Silicon Alley in the press, this city is getting major  attention for being a tech startup incubator to rival its west coast counterpart.  NYC’s recent rise in the tech scene was listed by Mashable in an article outlining The Six Important Startup Trends That Defined 2011.… continue »

Pontiflex CEO Zephrin Lasker Rallies for NYU-Polytech in Dumbo with Borough President Marty Markowitz and Senator Squadron

Today, Pontiflex CEO Zephrin Lasker joined Brooklyn elected officials and business leaders to rally in support of the NYU Poly-Tech proposal for a new applied sciences campus at 370 Jay Street in Dumbo.  This new campus would create a hub for science and technology and become an institute for innovation, which could potentially produce technical talent for growing tech companies here in Brooklyn.… continue »

Pontiflex is Hiring: Search and Email Marketing Manager

Pontiflex is looking for an experienced Search & Email Marketing Manager who will own the strategy and execution of search and email campaigns for our marketing department. You will be responsible for campaign planning, layout, quality control, deployment, measurement, and reporting.… continue »

Mom.com To Speak at IAB Mobile Marketplace About Success with Mobile Signup Ads

Monday, July 18 is the IAB’s Mobile Marketplace event here in NYC.  Advertisers from brands and agencies will all gather at the Crowne Plaza Hotel in Times Square to talk about mobile.   Or, more specifically, as the IAB describes it:
Mobile in the Mainstream…and as the New Main Screen:  How Brands Connect with Customers on the Device They Hold Most Near (and Dear)  You can view the agenda here.… continue »

People Like Options and Free Apps: Insights from Paid Content Mobile 2011

Yesterday we spent the day with some mobile rockstars at PaidContent Mobile 2011.  The biggest rockstar of them all being  Angry Birds creator, Peter Vesterbacka.
Vesterbacka took the stage along with Andrew Stalbow, SVP, Fox Digital Entertainment (and a quiet stuffed angry bird).  Vesterbacka and Stalbow described how they took an app and made it into an entertainment franchise complete with a feature digital film and counterfeit merchandise from China.  Vesterbacka and his bird were the center of attention.… continue »

Google, Microsoft, Pontiflex and the IAB Discuss Mobile

Google, Microsoft and Pontiflex came together yesterday for a panel moderated by the IAB to discuss “Mobile Marketing Best Practices”.   The panel was held at Appnation’s Advertising and Media Summit here in NYC.
The theme that emerged from the panel discussion was that  online marketing solutions don’t translate to mobile, this includes measuring success by clicks.… continue »

In Good Company at AppNation NYC Media Summit

We’re proud to announce that Pontiflex CEO, Zephrin Lasker will sit on a panel alongside Google and Microsoft to discuss best practices in mobile marketing next week at AppNation’s mobile advertising summit.
The invite-only show will take place here in New York and will host several mobile experts to speak on topics like, the transformation of news media, the tablet effect, and companies you need to watch now.… continue »

Nice Backspin, Pontiflex!

The Pontiflex Mobile Team showed great form at the Backspin Xbox Kinect Table Tennis Tournament last weekend.
Backspin 2011 is a charity tournament for the New York tech community hosted by TechiesGiveBack.org. All proceeds from the event benefitted Child’s Play, a nonprofit which provides books, games, and consoles to hospitals across North America.   Pontiflex was a proud sponsor of the event.  The word on the street is that Roshan, our CTO,  is a mean ping-ponger.  Watch him in action in the highlight reel below.  Great concept for a great cause!… continue »

Pontiflex: About Half of Mobile App Clicks Are Accidental

Check out the feature story on Paidcontent.org with Pontiflex CEO, Zephrin Lasker and VP of Mobile, Brian Long discussing the recent survey results showing that half of mobile app clicks are accidental.  Find the article here
Also, here is a quick look at the NYC App Developers Workshop we hosted last week.  We were happy to find there were more app developers in the NY area than we thought!  Check out the video and hear how app developer, Richard Harris is using a combination of Google AFMA (AdSense for Mobile Applications) and Pontiflex  AppLeads to monetize his apps end to end.… continue »