Best Kept Secret in Political Marketing

Political ad spend is projected to reach a whopping $5.2 Billion by the end of this year. A good chunk of that spend will be spent on mobile specifically.
At the beginning of the year, Pontiflex projected 40% of political ad spend would come from mobile but the actual mobile spend has doubled as compared to our expectations.… continue »

AdLeads in the news

Last week, we announced the launch of AdLeads – a new self-service platform that will enable any business to run mobile signup ad campaigns. With AdLeads, businesses can run geo-targeted mobile signup advertising campaigns on iPhone, iPad and Android devices.… continue »

Game Developers Choice Picks Their Nominees for Best Game

This year the Game Developers Choice awards has changed the name of the Best Handheld Game to Best Handheld or Mobile Game.  This is a very big deal for mobile game developers.  Not only that, mobile games make up most of this year’s nominees for the highest honor.… continue »

NYC’s Tech Scene: Startup Trends That Defined 2011

Where are we seeing rapid growth in the technology industry?  Right here in New York City.   Often touted as Silicon Alley in the press, this city is getting major  attention for being a tech startup incubator to rival its west coast counterpart.  NYC’s recent rise in the tech scene was listed by Mashable in an article outlining The Six Important Startup Trends That Defined 2011.… continue »

Pontiflex CEO Zephrin Lasker Rallies for NYU-Polytech in Dumbo with Borough President Marty Markowitz and Senator Squadron

Today, Pontiflex CEO Zephrin Lasker joined Brooklyn elected officials and business leaders to rally in support of the NYU Poly-Tech proposal for a new applied sciences campus at 370 Jay Street in Dumbo.  This new campus would create a hub for science and technology and become an institute for innovation, which could potentially produce technical talent for growing tech companies here in Brooklyn.… continue »

Signup Ads By Day; Bollywood Movies By Night

Believe it or not, many of us here at Pontiflex really do have other interests outside the realm of mobile signup ads.  One such person is Arun Krishnan.  When Arun isn’t writing about mobile advertising he is an author and podcaster.  Arun’s podcast, Learn Hindi from Bollywood Movies, is not your typical language lesson.  As a Wall Street Journal reporter recently put it, “[The] podcast is a creative and hilarious approach to language instruction.”
Read more from the Wall Street Journal Feature here.… continue »

Join Pontiflex for Breakfast at AnDevCon II

If you’re one of the many excited Android developers gearing up for AnDevCon II in the Bay area next week, plan to join Pontiflex for breakfast on Monday, November 7 at 7:30am.
Hear from 19-year-old app developer, John Hotovy, creator of popular app TuneMe.  He’ll tell the story of how he increased his revenue 8x and kept his app free with mobile signup ads.… continue »

Pontiflex Listed on Business Insider’s Digital 100: The World’s Most Valuable Startups

As you may have read, Business Insider announced their annual Digital 100 list of  the world’s most valuable startups.  Pontiflex made the list for the second year in a row.
Congratulations to all of the hardworking companies who made this list.  We are proud to be featured among these stellar startups.… continue »

Ladies are Getting in the Game

The rise of the smartphone and the advances in gaming technology have forever changed the landscape of casual gamers.  Never before would a marketer think of a suburban housewife when using the term “gamers”.
This group once consisted of men – mostly men who tried to  “use the force” to open their Wheaties as children.… continue »

Pontiflex AppLeads Wild West Roadshow: TechCrunch Disrupt SF

We are back from a tech-filled week in San Francisco where we spent most of our time among a host of buzz-worthy startups at TechCrunch Disrupt SF 2011.
This conference got a lot of attention in the media this year due to the popularity of its founder, Michael Arrington’s battle with AOL and Arianna Huffington.… continue »