February 5, 2014
There has been no shortage of digital ink spilled on the rise of Bitcoin, the P2P-enabled payment system and open source crypto-currency introduced in 2009 by
“Satoshi Nakamoto” (a pseudonym). Bitcoin is a fascinating economic development, representing the possibility of a plausible alternative to state-backed fiat
currency.… continue »
September 18, 2012
Political ad spend is projected to reach a whopping $5.2 Billion by the end of this year. A good chunk of that spend will be spent on mobile specifically.
At the beginning of the year, Pontiflex projected 40% of political ad spend would come from mobile but the actual mobile spend has doubled as compared to our expectations.… continue »
April 3, 2012
Last week, we announced the launch of AdLeads – a new self-service platform that will enable any business to run mobile signup ad campaigns. With AdLeads, businesses can run geo-targeted mobile signup advertising campaigns on iPhone, iPad and Android devices.… continue »
January 6, 2012
This year the Game Developers Choice awards has changed the name of the Best Handheld Game to Best Handheld or Mobile Game. This is a very big deal for mobile game developers. Not only that, mobile games make up most of this year’s nominees for the highest honor.… continue »
December 30, 2011
Where are we seeing rapid growth in the technology industry? Right here in New York City. Often touted as Silicon Alley in the press, this city is getting major attention for being a tech startup incubator to rival its west coast counterpart. NYC’s recent rise in the tech scene was listed by Mashable in an article outlining The Six Important Startup Trends That Defined 2011.… continue »
December 21, 2011
Today, Pontiflex CEO Zephrin Lasker joined Brooklyn elected officials and business leaders to rally in support of the NYU Poly-Tech proposal for a new applied sciences campus at 370 Jay Street in Dumbo. This new campus would create a hub for science and technology and become an institute for innovation, which could potentially produce technical talent for growing tech companies here in Brooklyn.… continue »
December 14, 2011
Believe it or not, many of us here at Pontiflex really do have other interests outside the realm of mobile signup ads. One such person is Arun Krishnan. When Arun isn’t writing about mobile advertising he is an author and podcaster. Arun’s podcast, Learn Hindi from Bollywood Movies, is not your typical language lesson. As a Wall Street Journal reporter recently put it, “[The] podcast is a creative and hilarious approach to language instruction.”
Read more from the Wall Street Journal Feature here.… continue »
November 2, 2011
If you’re one of the many excited Android developers gearing up for AnDevCon II in the Bay area next week, plan to join Pontiflex for breakfast on Monday, November 7 at 7:30am.
Hear from 19-year-old app developer, John Hotovy, creator of popular app TuneMe. He’ll tell the story of how he increased his revenue 8x and kept his app free with mobile signup ads.… continue »
September 21, 2011
As you may have read, Business Insider announced their annual Digital 100 list of the world’s most valuable startups. Pontiflex made the list for the second year in a row.
Congratulations to all of the hardworking companies who made this list. We are proud to be featured among these stellar startups.… continue »
September 21, 2011
The rise of the smartphone and the advances in gaming technology have forever changed the landscape of casual gamers. Never before would a marketer think of a suburban housewife when using the term “gamers”.
This group once consisted of men – mostly men who tried to “use the force” to open their Wheaties as children.… continue »