Snickerdoodles and SCSI Drives: The Year Bitcoin Goes Mainstream?

There has been no shortage of digital ink spilled on the rise of Bitcoin, the P2P-enabled payment system and open source crypto-currency introduced in 2009 by 

“Satoshi Nakamoto” (a pseudonym). Bitcoin is a fascinating economic development, representing the possibility of a plausible alternative to state-backed fiat 
currency.… continue »

Advertising Everywhere

The progression of advertisements in our daily lives is quite impressive when you take a moment to think about it. They are on our television, radio, billboards, the Internet, the list goes on. For the longest time we had no real choice of the ads that we saw, of course they were tailored and designed to be inviting, which would make us want to use or buy the product or service that they represent, but nothing like they are now.… continue »

Lower your Cost-Per-Lead with compelling copy

How much should a lead cost?  How much is it worth?  At AdLeads we think about these questions from all sides, but most advertisers are primarily concerned with how to lower their Cost-Per-Lead (CPL).  Even with the advanced marketing automation tools out there it can be difficult to attribute spend to ROI – all the more reason to keep your initial costs down.… continue »

New Year Resolutions: 3 Marketing Tips for SMBs

This is a great time to reflect upon last year’s achievements and create a plan to achieve even more results in the year to come. Here are three marketing tips that will help you get your business ahead of the game for 2014.… continue »

Starting My Career in Software Development at Pontiflex

I’ll never forget the first time I tried to code. It was about 18 months ago at this point, and I was working through some javascript courses on Codecademy. Like dozens of other startup employees, working in the technology space had really romanticized programming.… continue »

Google Mobile ROI and FBX: Two Notable Industry Announcements

The last two days have seen two big players make important announcements.
1. The first is the launch of Google’s Full Value of Mobile that allows businesses to tie in their advertising efforts to sales. Needless to say, most small businesses that have signed up for AdLeads have done so because of the increased ROI available by being able to pay for signups — and not wasted clicks or impressions.… continue »

Recurring themes at Mobile World Congress 2013

The mobile industry is growing at a rapid speed. A reflection of that was easily felt at the Mobile World Congress conference at Barcelona this year. Some of the recurring themes at MWC 2013 are easily overlooked concepts that are also the founding pillars at Pontiflex.… continue »

iPhone 5 Setting New Records

Apple announced today that the pre-sale orders for the iPhone 5 have set new records. Within 24 hours, 2 million pre-orders for the iPhone 5 were sold. That is double what the iPhone 4S did last year.… continue »

No Facebook Smartphone In Sight

There has been a rumor of Facebook producing its very own smartphone. At TechCrunch Disrupt , Mark Zuckerberg confirmed that these rumors are false.
At the event, Michael Arrington asked the CEO of Facebook about these claims.… continue »

The Importance of Mobile Emails

You already know this, but consumers are consistently checking their emails on their mobile devices. For companies this means that their email strategy and design must be compliant with the needs of their readers.
According to ClickZ a survey reveals some of these findings:

57 percent accessed their personal email account from their mobile device.… continue »