Political ad spend is projected to reach a whopping $5.2 Billion by the end of this year. A good chunk of that spend will be spent on mobile specifically.
At the beginning of the year, Pontiflex projected 40% of political ad spend would come from mobile but the actual mobile spend has doubled as compared to our expectations.… continue »
Mobile devices are everywhere. According to Ad Age who released their first fact pack, smartphones are carried by nearly half the amount of Americans who actually own a phone.
People use their phones for much more than making calls.… continue »
A new study by Interactive Advertising Bureau UK shows that interactive ads have higher response rates on tablets as compared to static ads.
According to a Clickz article a respondent of the Interactive Advertising Bureau survey is quoted as saying “Tablet users are often creative people and would interact and have fun with the ads “.… continue »
As you might have read in GigaOm and StreetFight, Pontiflex has launched a new product called Social FollowUp. The product automatically compiles the most recent and relevant posts from an advertiser’s Facebook and Twitter updates and sends out one great looking email.… continue »
The Pontiflex Adleads self-serve platform is now available in more countries in the world. Advertisers are now capable of targeting their ads in local languages an audience in 27 countries. The list of countries where mobile signup ads are available via AdLeads are:
United States
Canada
South Korea
Australia
India
United Kingdom
Philippines
Austria
Belgium
China
Germany
Denmark
Finland
Ireland
Netherlands
Sweden
Puerto Rico
Italy
Singapore
Hong Kong
South Africa
New Zealand
Spain
Mexico
Chile
Argentina
France
If your interested in getting new customers in any of these countries, start your Adleads campaign here
… continue »
This might not be breaking news — in the past few years, San Francisco has become a mecca for tech entrepreneurs.
All of these entrepreneurs need guidelines. According to an article Business Insider Alexander Book Co, a bookstore that has been based for 22 years in downtown San Francisco has begun to provide cater to the demand.… continue »
As you might have read in Biz Report, Pontiflex’s self-serve option AdLeads is helping small businesses grow by running effective mobile advertising campaigns.
With AdLeads, businesses can run ads on top iOS and Android apps. They pay only for signups – and never for wasted clicks or impressions.… continue »
