People Like Options and Free Apps: Insights from Paid Content Mobile 2011
Yesterday we spent the day with some mobile rockstars at PaidContent Mobile 2011. The biggest rockstar of them all being Angry Birds creator, Peter Vesterbacka.
Vesterbacka took the stage along with Andrew Stalbow, SVP, Fox Digital Entertainment (and a quiet stuffed angry bird). Vesterbacka and Stalbow described how they took an app and made it into an entertainment franchise complete with a feature digital film and counterfeit merchandise from China. Vesterbacka and his bird were the center of attention.… continue »
