Paying for Free Shipping?

With Forrester Research forecasting a record $250 billion in online sales for 2014, retailers are getting increasingly competitive with their promos and deals.  Not that long ago, free shipping was a pretty enticing offer that only came around once in a while.… continue »

Advertising Everywhere

The progression of advertisements in our daily lives is quite impressive when you take a moment to think about it. They are on our television, radio, billboards, the Internet, the list goes on. For the longest time we had no real choice of the ads that we saw, of course they were tailored and designed to be inviting, which would make us want to use or buy the product or service that they represent, but nothing like they are now.… continue »

Lower your Cost-Per-Lead with compelling copy

How much should a lead cost?  How much is it worth?  At AdLeads we think about these questions from all sides, but most advertisers are primarily concerned with how to lower their Cost-Per-Lead (CPL).  Even with the advanced marketing automation tools out there it can be difficult to attribute spend to ROI – all the more reason to keep your initial costs down.… continue »

New Year Resolutions: 3 Marketing Tips for SMBs

This is a great time to reflect upon last year’s achievements and create a plan to achieve even more results in the year to come. Here are three marketing tips that will help you get your business ahead of the game for 2014.… continue »

Blog Talk Radio: Email Acquisition Using Mobile Apps

Bill McCloskey, founder of Only Influencers, an industry network for digital marketers, interviewed me for a Blog Talk Radio broadcast after my panel at March’s All About Email Live! event in NYC.
We spoke for about 15 minutes about the impact of consumer smartphone adoption on email marketing, and how brands can leverage the trend to improve results across the entire customer life cycle — from the top of the funnel (acquisition) all the way down through to conversion, retention/loyalty, and social influence.… continue »

AdLeads Success Stories

We’re already seeing great success with AdLeads! We recently have posted some of our customers’ successes on the web. Check out a few from these small business: Mobile Marketers, One Click Ventures, Paper Hat Press, Brownhub and Sickweather.… continue »

DUMBO Retailers Get the AdLeads Treatment

Last night was the DUMBO Improvement District’s Town Hall meeting, which was held at the Etsy Labs. Over 30 members of the DUMBO retail business community attended to hear about the latest happenings in the neighborhood, ask questions and get a demo of our new mobile signup ad platform for SMBs: AdLeads.… continue »

AdLeads in the news

Last week, we announced the launch of AdLeads – a new self-service platform that will enable any business to run mobile signup ad campaigns. With AdLeads, businesses can run geo-targeted mobile signup advertising campaigns on iPhone, iPad and Android devices.… continue »

The Greatest Invention in the History of the World

I had the privilege of being a keynote speaker at today’s DM Day @ Your Desk virtual conference & expo produced by Target Marketing magazine and DirectMarketingIQ.  Below is the transcript of my speech on “Mobile-Mania.”
* * *
The smartphone is the greatest invention in the history of the world.… continue »

Laos In Harmony Premieres an Official Music Video for “The Introduction”

Early this year, I wrote about how Clinton Regis, Pontiflex’s Systems Administrator, shared a single called “The Introduction” with us by his music group Laos In Harmony, a gospel music ministry based in Brooklyn, New York, who’s name is derived from the Greek word “Laos” which means “people,” hence “Laos in Harmony.”
Today, Clinton informed me that “The Introduction” has an official video.… continue »