Lead Generation

Bill McCloskey, founder of Only Influencers, an industry network for digital marketers, interviewed me for a Blog Talk Radio broadcast after my panel at March’s All About Email Live! event in NYC.
We spoke for about 15 minutes about the impact of consumer smartphone adoption on email marketing, and how brands can leverage the trend to improve results across the entire customer life cycle — from the top of the funnel (acquisition) all the way down through to conversion, retention/loyalty, and social influence.… continue »

We’re already seeing great success with AdLeads! We recently have posted some of our customers’ successes on the web. Check out a few from these small business: Mobile Marketers, One Click Ventures, Paper Hat Press, Brownhub and Sickweather.… continue »

Last night was the DUMBO Improvement District’s Town Hall meeting, which was held at the Etsy Labs. Over 30 members of the DUMBO retail business community attended to hear about the latest happenings in the neighborhood, ask questions and get a demo of our new mobile signup ad platform for SMBs: AdLeads.… continue »

Last week, we announced the launch of AdLeads – a new self-service platform that will enable any business to run mobile signup ad campaigns. With AdLeads, businesses can run geo-targeted mobile signup advertising campaigns on iPhone, iPad and Android devices.… continue »

I had the privilege of being a keynote speaker at today’s DM Day @ Your Desk virtual conference & expo produced by Target Marketing magazine and DirectMarketingIQ.  Below is the transcript of my speech on “Mobile-Mania.”
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The smartphone is the greatest invention in the history of the world.… continue »

Early this year, I wrote about how Clinton Regis, Pontiflex’s Systems Administrator, shared a single called “The Introduction” with us by his music group Laos In Harmony, a gospel music ministry based in Brooklyn, New York, who’s name is derived from the Greek word “Laos” which means “people,” hence “Laos in Harmony.”
Today, Clinton informed me that “The Introduction” has an official video.… continue »

According to The New York Times, the iPad started out as a side business for Apple but has quickly become a franchise. The iPad counted for $9.15 billion in revenue during the Q4 2011 holiday season, or about 20% of Apple’s total revenue.… continue »

Don’t miss next week’s DM Day @ Your Desk Virtual Conference & Expo, presented by DirectMarketingIQ and Target Marketing magazine, taking place on Thursday, March 15th, from 10am – 5pm ET.
At this year’s event, you’ll get all the up-to-date, essential info about the hottest marketing topics for 2012.… continue »

Jason Spero, Google’s head of mobile sales made a recent blog post which has some interesting observations about the explosive growth of the mobile smartphone market world over. He is also speaking at the Mobile World Congress taking place at Barcelona.… continue »

I had the pleasure of attending my 5th (or was it my 6th?!) annual Email Evolution Conference hosted by the DMA and its email unit, the EEC, last week in beautiful Hollywood, Florida.
About 500 email marketers were at the event, and it was great to see so many old friends while also making so many new ones!… continue »