Email Can Drive Search, Social and Mobile!

It’s day number two of SES Toronto! Zephrin Lasker, CEO and Co-founder, Pontiflex, kicked off the day by presenting on the panel Email Can Drive Search, Social & Mobile!
Jim Hedger, Writer & Broadcaster, Digital Always Media, moderated the panel.… continue »

Come See Us at SES Toronto!

SES Toronto is upon us, and what a great show it has been already! This show has an all-star lineup of industry thought leaders and experts, including Avinash Kaushik, Digital Marketing Evangelist, Google; Greg Jarboe, President & Co-founder, SEO-PR; and Zephrin Lasker, CEO & Co-founder, Pontiflex.… continue »

Pontiflex Receives Stevie Awards Finalist Nomination

Today, The American Business Awards announced the finalists for the 10th annual competition. We’re proud to announce that Pontiflex is a finalist for the highly coveted Company of the Year Award for Advertising, Marketing, & Public Relations.… continue »

This Week is Creative Week in DUMBO

Creative Week is finally here! Creative Week is where advertising, design, and digital media collide with the arts. It’s about art and copy, concept and execution, pop-culture and high arts. It’s about awards shows, thought leadership, and presentations designed to honor, inspire and connect the creative community – and this year, they are bringing some of the action to DUMBO!… continue »

Brooklyn Embraces Innovation

Zephrin Lasker (far left) supporting Mayor Bloomberg and the Brooklyn community.
Yesterday, Mayor Bloomberg revealed that Brooklyn will become a national technology center when he announced a partnership with New York University to open an engineering school in downtown Brooklyn.… continue »

Pontiflex CEO to Speak at IAB App Monetization Panel Event

As you may have read this week in GigaOm,  Pontiflex AppLeads launched the first ever HTML 5 API for Signup Ads.
This Thursday, our CEO, Zephrin Lasker will speak on a panel of industry experts to discuss HTML 5 app monetization strategies.… continue »

Pontiflex Launches A Self-Serve Mobile Signup Ad Platform

Are you a small business? An advertiser? Are you tired of spending money on advertising and not getting any returns? Well, you don’t have to be tired anymore.
Pontiflex is proud to announce the launch of AdLeads, a new self-service platform that will enable any business to run mobile signup ad campaigns.… continue »

EEC ’12 – Another One for the History Books!

I had the pleasure of attending my 5th (or was it my 6th?!) annual Email Evolution Conference hosted by the DMA and its email unit, the EEC, last week in beautiful Hollywood, Florida.
About 500 email marketers were at the event, and it was great to see so many old friends while also making so many new ones!… continue »

Marketer Survey Reveals Mobile Ads Are Out of Sync with Marketers’ Priorities

(Click to enlarge the chart)
By the time you’re reading this blog post, you’ve most likely heard about eMarketer’s predictions for mobile advertising spending growth in 2012 (and if not read about them here). Since marketing dollars continue to flow into the mobile bucket at an eyebrow-raising rate, we thought it’d be a good idea to survey marketers to find out where they are with mobile advertising.… continue »

Google CEO: Product Success Relies on the Mobile Ecosystem

Google CEO Eric Schmidt sat down with CNET yesterday at the Consumer Electronics Show during a session titled, “The Next Thing”.   Schmidt spoke about how the hardware specs and processing speeds are important to be competitive, but true success lies in the hands of the way the product interacts with the ecosystem it taps into.  The San Francisco Chronicle recapped yesterday’s session: 
 [Schmidt] said when he looks at his handset, he doesn’t see a phone, but a network of supercomputers, content and smart algorithms all immediately accessible over the device.… continue »