OpenCoSF Answers It All

Mediabrands’ Brian Monahan and Federated Medias’ John Battelle went on a bike ride that helped solve a problem they both shared. The two entrepreneurs frequently get asked questions about innovative technology and Silicon Valley. On this bike ride they created the idea of an open house for inquisitive minds called OpenCoSF.… continue »

The Audience for the 2012 Olympics Will be Mobile

As you might have read in the new eMarketer report published July 2,the Olympic audience via mobile devices is projected to reach 1 billion users.   
Smartphone penetration has gone up  from 10% to 50% over the last four years.… continue »

Email Can Drive Search, Social and Mobile!

It’s day number two of SES Toronto! Zephrin Lasker, CEO and Co-founder, Pontiflex, kicked off the day by presenting on the panel Email Can Drive Search, Social & Mobile!
Jim Hedger, Writer & Broadcaster, Digital Always Media, moderated the panel.… continue »

Come See Us at SES Toronto!

SES Toronto is upon us, and what a great show it has been already! This show has an all-star lineup of industry thought leaders and experts, including Avinash Kaushik, Digital Marketing Evangelist, Google; Greg Jarboe, President & Co-founder, SEO-PR; and Zephrin Lasker, CEO & Co-founder, Pontiflex.… continue »

This Week is Creative Week in DUMBO

Creative Week is finally here! Creative Week is where advertising, design, and digital media collide with the arts. It’s about art and copy, concept and execution, pop-culture and high arts. It’s about awards shows, thought leadership, and presentations designed to honor, inspire and connect the creative community – and this year, they are bringing some of the action to DUMBO!… continue »

Brooklyn Embraces Innovation

Zephrin Lasker (far left) supporting Mayor Bloomberg and the Brooklyn community.
Yesterday, Mayor Bloomberg revealed that Brooklyn will become a national technology center when he announced a partnership with New York University to open an engineering school in downtown Brooklyn.… continue »

DUMBO Retailers Get the AdLeads Treatment

Last night was the DUMBO Improvement District’s Town Hall meeting, which was held at the Etsy Labs. Over 30 members of the DUMBO retail business community attended to hear about the latest happenings in the neighborhood, ask questions and get a demo of our new mobile signup ad platform for SMBs: AdLeads.… continue »

Pontiflex CEO to Speak at IAB App Monetization Panel Event

As you may have read this week in GigaOm,  Pontiflex AppLeads launched the first ever HTML 5 API for Signup Ads.
This Thursday, our CEO, Zephrin Lasker will speak on a panel of industry experts to discuss HTML 5 app monetization strategies.… continue »

The Greatest Invention in the History of the World

I had the privilege of being a keynote speaker at today’s DM Day @ Your Desk virtual conference & expo produced by Target Marketing magazine and DirectMarketingIQ.  Below is the transcript of my speech on “Mobile-Mania.”
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The smartphone is the greatest invention in the history of the world.… continue »

Truth, Lies, and Marketing: Keynote Panel at DM Days @ Your Desk

Don’t miss next week’s DM Day @ Your Desk Virtual Conference & Expo, presented by DirectMarketingIQ and Target Marketing magazine, taking place on Thursday, March 15th, from 10am – 5pm ET.
At this year’s event, you’ll get all the up-to-date, essential info about the hottest marketing topics for 2012.… continue »