Attend the MMA Webinar: Challenges and Opportunities for Mobile Marketers

Looking to run a mobile advertising campaign?
On October 6, 2011 at 2PM EST, listen to industry experts, Michael Becker, Managing Director, The Mobile Marketing Association (MMA), Brian Long, Vice President of Mobile, Pontiflex, and Manish Naik, CEO, Paper Hat Press, discuss how marketers can connect to consumers via mobile apps.… continue »

5 Important Steps to Get your Online Lead Generation Right

Earlier this week, the IAB issued lead generation guidelines for advertisers and publishers. This is important. As many advertisers move their dollars towards pay-for –performance advertising, they will shift their dollars towards search engine marketing and online lead generation.… continue »

3 new webinars on transparent lead generation

As mentioned last week, we launched the Pontiflex CPL University –  a one-stop-shop for marketers looking for resources for high ROI marketing.

We plan on updating the university regularly to keep it fresh, interesting and university-like.
Just yesterday, we’ve added three new lead generation webinars to the university, each dealing with a different aspect of deploying transparent CPL Advertising.… continue »

Lead Generation Best Practices: Designing Auto-responders

Now that you have the leads, what’s next?You have to follow up with your leads – and do it quickly.
Auto-responders are a great way to follow-up with your leads in real-time and keep them engaged with your brand.… continue »

Of chocolate, newsletters and online lead generation

Comcast, the cable giant, has agreed to buy DailyCandy, a free daily e-mail newsletter catering to women looking for tips on fashion, food and fun things to do in big cities. To quote from their website, DailyCandy is a free daily e-mail from the front lines of fashion, food, and fun.… continue »

Spock becomes a part of Google

Spock.com has joined the Google search network. I love how Spock is in no way connected to Start Trek, but instead stands for “Single Point Of Contact by Keyword.

Sure, with a wealth of user information at their fingertips, social networks are excellent avenues for contextually relevant display and search ads.… continue »

UK Real Estate is getting interesting…for all the right reasons

On the other side of the pond, where Starbucks sells crumpets (do they?), the property market has been in a hotbed of activity, especially in the lead generation arena.
The stakes  are high and it’s no surprise that the biggest players in the business are involved.… continue »

Clash Media opens up Copenhagen Lead Generation Offices

Vikings. Carlsberg. Badminton. And now lead generation.

UK based Clash Media has opened up offices in Copenhagen citing the huge potential for lead generation in the Scandinavian market.
This development is in keeping with IDC projections. IDC estimates the European lead generation market to be at $5.8 billion in 2006, up 35% from 2005.… continue »