Cyber Monday: Mobile Redefines Holiday Shopping This Season

 
In honor of Cyber Monday, we are taking a look at how many people are getting their cyber deals this holiday season.  According to an article today posted on Gigaom. com,  it appears that mobile is boosting cyber sales this year.  According to a survey conducted by Shop.org over the weekend,  almost 15 % of respondents said they would shop on a smartphone or tablet on Cyber Monday, compared to 6.9 percent who did so last year.… continue »

Should This Young Tech Startup CEO Quit to Attend Harvard?

This is an interesting dilemma.  Here’s a young entrepreneur responsible for two tech startups – one that is already quite successful – and he has been accepted to Harvard Business School.
Mike Moradian, the CEO and founder of CampusBuddy and CollegeBudget has to decide whether to derail his vision for higher education or say no, thanks.… continue »

TechCrunch: Mobile Has the Opportunity to Re-Think the Ad

According to a recent post in TechCrunch,  mobile requires that we see things differently – most importantly, ads.   A Kleiner Perkins VC, Chi-Hua Chien says,   “Because of constraints on-screen size, display ads won’t cut it when your screen is 3 inches wide.… continue »

Mom.com To Speak at IAB Mobile Marketplace About Success with Mobile Signup Ads

Monday, July 18 is the IAB’s Mobile Marketplace event here in NYC.  Advertisers from brands and agencies will all gather at the Crowne Plaza Hotel in Times Square to talk about mobile.   Or, more specifically, as the IAB describes it:
Mobile in the Mainstream…and as the New Main Screen:  How Brands Connect with Customers on the Device They Hold Most Near (and Dear)  You can view the agenda here.… continue »

What Daily Deal Sites Can Learn From Social Media

In this week’s Forbes MarketShare post, Zephrin Lasker discusses what daily deals sites have to learn from social media.
In the post, he elaborates on how the growth of daily deal sites is being driven not just by sales but also by brand marketers.… continue »