Meet us in the Pontiflex AppLeads Cybercafe at Appnation III

Appnation III is almost here. This year it takes place at the San Francisco Design Center November 30 – December 1.  Thousands of developers, industry experts, carriers and investors are expected to attend this year.  The tag line for Appnation is “Show Me the Money”, so if you’re a developer in search of a monetization strategy, this would be a worthwhile show for you.  Pontiflex CEO and Co-Founder, Zephrin Lasker will sit on a keynote panel titled, “The Appnation CEO Roundtable: Tactical Advice On Driving Discoverability and Monetization.”
Pontiflex is also sponsoring the Cyber Café at Appnation.  Stop by and recharge at the charging stations and grab a cup of coffee or tea on us!… continue »

Pontiflex AppLeads Wild West Roadshow: TechCrunch Disrupt SF

We are back from a tech-filled week in San Francisco where we spent most of our time among a host of buzz-worthy startups at TechCrunch Disrupt SF 2011.
This conference got a lot of attention in the media this year due to the popularity of its founder, Michael Arrington’s battle with AOL and Arianna Huffington.… continue »

Should This Young Tech Startup CEO Quit to Attend Harvard?

This is an interesting dilemma.  Here’s a young entrepreneur responsible for two tech startups – one that is already quite successful – and he has been accepted to Harvard Business School.
Mike Moradian, the CEO and founder of CampusBuddy and CollegeBudget has to decide whether to derail his vision for higher education or say no, thanks.… continue »

Even in a Social World, Email is Still the Killer App

Check out our CEO, Zephrin Lasker’s latest blog post on Forbes MarketShare.  Hear why we think Google+ is poised to give Facebook a serious run for their money (and their user base).  And, how email will be the driving force behind the new social network’s rise to the top.… continue »

People Like Options and Free Apps: Insights from Paid Content Mobile 2011

Yesterday we spent the day with some mobile rockstars at PaidContent Mobile 2011.  The biggest rockstar of them all being  Angry Birds creator, Peter Vesterbacka.
Vesterbacka took the stage along with Andrew Stalbow, SVP, Fox Digital Entertainment (and a quiet stuffed angry bird).  Vesterbacka and Stalbow described how they took an app and made it into an entertainment franchise complete with a feature digital film and counterfeit merchandise from China.  Vesterbacka and his bird were the center of attention.… continue »

PaidContent Mobile 2011: Rovio, Time Inc, BBC, Zynga, Pandora, MTV, and more

Pontiflex AppLeads is proud to be among the list of sponsors for PaidContent Mobile 2011 taking place this Wednesday at the Metropolitan Pavilion here in New York City.
The conference is shaping up to be a very exciting event with an impressive roster of mobile industry speakers.… continue »

Pontiflex, Google and The New York Times at AppNation Panel

AppNation 2011 is almost here and we’re gearing up to head out west.  Pontiflex CEO Zephrin Lasker, Chris LaSala, Director, Mobile Partnerships, Google, Michael Zimbalist, VP, Research Development and Operations, The New York Times and Zaw Thet, CEO, 4INFO will participate in a panel on mobile advertising strategies.  The panel is hosted by Anna Berger from the IAB Mobile Center of Excellence.… continue »

Google, Microsoft, Pontiflex and the IAB Discuss Mobile

Google, Microsoft and Pontiflex came together yesterday for a panel moderated by the IAB to discuss “Mobile Marketing Best Practices”.   The panel was held at Appnation’s Advertising and Media Summit here in NYC.
The theme that emerged from the panel discussion was that  online marketing solutions don’t translate to mobile, this includes measuring success by clicks.… continue »

In Good Company at AppNation NYC Media Summit

We’re proud to announce that Pontiflex CEO, Zephrin Lasker will sit on a panel alongside Google and Microsoft to discuss best practices in mobile marketing next week at AppNation’s mobile advertising summit.
The invite-only show will take place here in New York and will host several mobile experts to speak on topics like, the transformation of news media, the tablet effect, and companies you need to watch now.… continue »

Why the Mobile App Banner was a Huge Mistake for My Company, and Will Be for Yours Too

Here’s a piece of advice for all mobile startup CEOs who are looking to build on what has worked in the world of online advertising:
Read more in Business Insider’s Mobile Section

Speaking of Mobile news… Don’t forget to register for our App Developer’s Workshop here in Dumbo tomorrow night.  We’ve seen a great response from the NYC app developer community.  The room should be packed, but we have a few more slots, so register here.… continue »