New Year Resolutions: 3 Marketing Tips for SMBs

This is a great time to reflect upon last year’s achievements and create a plan to achieve even more results in the year to come. Here are three marketing tips that will help you get your business ahead of the game for 2014.… continue »

Startups Now Have Bibles

This might not be breaking news — in the past few years, San Francisco  has become a mecca for tech entrepreneurs. 
 
All of these entrepreneurs need guidelines. According to an article Business Insider Alexander Book Co, a bookstore that has been based for 22 years in downtown San Francisco has begun to provide cater to the demand.… continue »

California Tech Giants Agree to Deal on Privacy Policies for Apps

Last week California Attorney General, Kamala D. Harris, reached a significant agreement with six of the largest “mobile as a platform” companies, including Amazon, Apple, Google, Hewlett-Packard, Microsoft and Research In Motion.
The agreement “is designed to ensure that mobile apps comply with the California Online Privacy Protection Act.… continue »

The FTC Raises Privacy Questions About Mobile Apps for Children

The Federal Trade Commission (FTC) released a report today regarding the survey of mobile apps for children. The FTC report comes at a time when there is an increasing call for mobile app developers to provide clear and transparent policies regarding data collection and usage.… continue »

Google Predicts: All Businesses Are Going Mobile First

Google posted a “look back at 2011” today.  The blog post focused on mobile trends that evolved in 2011 and those that will continue to evolve in the coming year.
 Through Google’s own research, they predict that the growth of publishers going forward will depend heavily on the growth of mobile ads.… continue »

Want to Know Where to Find Your Customers on Mobile?

The IAB Blog recently featured an interesting guest blog post by Mack McKelvey of Millenial Media on the misconceptions brand verticals have about where to find their consumers on mobile:
Know where to find your consumers
“One of the misnomers in mobile is the idea that brands have to advertise in their own content vertical to reach consumers.… continue »

TechCrunch: Mobile Has the Opportunity to Re-Think the Ad

According to a recent post in TechCrunch,  mobile requires that we see things differently – most importantly, ads.   A Kleiner Perkins VC, Chi-Hua Chien says,   “Because of constraints on-screen size, display ads won’t cut it when your screen is 3 inches wide.… continue »

Pontiflex Joins the Mobile Marketing Center of Excellence

Pontiflex was recently invited to join the IAB’s Mobile Marketing Center of Excellence.
This new division of the IAB is charged with educating the media marketplace about mobile advertising best practices and creating guidelines for the industry.  Other members include AT&T, Google, Mojiva, The New York Times, Federated Media, and Time Inc.… continue »

Email and Mobile: They Go Together Like Chips and Dip

Advertising on mobile should always be a winning experience.
According to Mobile Marketer, 68% of users will view and act upon an email from their mobile device, even while at a desktop.  Our phones are officially our go-to for everything.… continue »

Google, Microsoft, Pontiflex and the IAB Discuss Mobile

Google, Microsoft and Pontiflex came together yesterday for a panel moderated by the IAB to discuss “Mobile Marketing Best Practices”.   The panel was held at Appnation’s Advertising and Media Summit here in NYC.
The theme that emerged from the panel discussion was that  online marketing solutions don’t translate to mobile, this includes measuring success by clicks.… continue »