Social Media Fuses With E-Readers

Everyone’s on a social network all the time- but how about even when they are reading a novel? German start-up company Frankbook has created a new app that allows users to interact with other readers, the author and even certain characters through Facebook.… continue »

Mobile Advertising Set to Reach $7 Billion by 2015

Mary Meeker recently pointed to monetization being a problem in the mobile world.
According to an article in CNET news in-app advertising is set to reach $2.4 billion by the end of the year.  A study by Juniper Research projects  that in-app advertising will reach $7 billion by 2015.… continue »

Mobile Interns Wanted

Are you passionate about smartphones and mobile apps? Do you want to learn more about the business of mobile advertising? Pontiflex is revolutionizing the way ads are served and sold in mobile applications. We’re looking for someone to join our team and help grow our mobile advertising platform by working with mobile application developers to evangelize our unique monetization solution.… continue »

Pontiflex CEO to Speak at IAB App Monetization Panel Event

As you may have read this week in GigaOm,  Pontiflex AppLeads launched the first ever HTML 5 API for Signup Ads.
This Thursday, our CEO, Zephrin Lasker will speak on a panel of industry experts to discuss HTML 5 app monetization strategies.… continue »

Pontiflex and UDID

With Apple’s recent rejections of apps using UDID, we wanted to give our current partners some insight into Pontiflex’s approach to UDID. We have never collected UDID and we don’t use any device identifiers for targeting purposes (you can learn more about UDID from this great overview in Techcrunch).… continue »

The iPad Threatens the PC Market

According to The New York Times, the iPad started out as a side business for Apple but has quickly become a franchise. The iPad counted for $9.15 billion in revenue during the Q4 2011 holiday season, or about 20% of Apple’s total revenue.… continue »

Revenue From Mobile Apps Expected to Reach $46 Billion by 2016, Says

According to eMarketer, the “Mobile Application Business Model” study released by ABI Research found that overall revenues from mobile apps, which includes in-app purchases, pay-per-installs, in-app advertising and subscriptions, will reach $46 billion by 2016. This is more than 4X greater than the $8.5 billion earned in 2011, respectively.… continue »

California Tech Giants Agree to Deal on Privacy Policies for Apps

Last week California Attorney General, Kamala D. Harris, reached a significant agreement with six of the largest “mobile as a platform” companies, including Amazon, Apple, Google, Hewlett-Packard, Microsoft and Research In Motion.
The agreement “is designed to ensure that mobile apps comply with the California Online Privacy Protection Act.… continue »

The FTC Raises Privacy Questions About Mobile Apps for Children

The Federal Trade Commission (FTC) released a report today regarding the survey of mobile apps for children. The FTC report comes at a time when there is an increasing call for mobile app developers to provide clear and transparent policies regarding data collection and usage.… continue »

Apple Will Crack Down On Those Manipulating App Store Rankings

When it comes to its App Store rankings, Apple don’t play. According to, it only took one allegation that some app developers are using download bots to boost their rankings for Apple to respond quickly. According to a developer’s post on Touch Arcade Forums, some third-party services are offering app download bot treatment for $5,000.… continue »