Pontiflex and UDID

With Apple’s recent rejections of apps using UDID, we wanted to give our current partners some insight into Pontiflex’s approach to UDID. We have never collected UDID and we don’t use any device identifiers for targeting purposes (you can learn more about UDID from this great overview in Techcrunch).… continue »

Greetings from AnDevCon II

The mobile team from Pontiflex is here at Andevcon just outside of San Francisco where about one thousand developers are gathered for a jam packed 4 days.
It has been a great show for Pontiflex so far.  We hosted a breakfast on Monday where our SVP, Brian Long and one of our star developers, John Hotovy gave a presentation on AppLeads.  John explained how well mobile signup ads have worked for him as a revenue stream for the past 9 months.… continue »

Pontiflex AppLeads Wild West Roadshow: TechCrunch Disrupt SF

We are back from a tech-filled week in San Francisco where we spent most of our time among a host of buzz-worthy startups at TechCrunch Disrupt SF 2011.
This conference got a lot of attention in the media this year due to the popularity of its founder, Michael Arrington’s battle with AOL and Arianna Huffington.… continue »

People Like Options and Free Apps: Insights from Paid Content Mobile 2011

Yesterday we spent the day with some mobile rockstars at PaidContent Mobile 2011.  The biggest rockstar of them all being  Angry Birds creator, Peter Vesterbacka.
Vesterbacka took the stage along with Andrew Stalbow, SVP, Fox Digital Entertainment (and a quiet stuffed angry bird).  Vesterbacka and Stalbow described how they took an app and made it into an entertainment franchise complete with a feature digital film and counterfeit merchandise from China.  Vesterbacka and his bird were the center of attention.… continue »

Pontiflex to Host Developer Workshop at AppNation SF

Why go out and buy lunch at AppNation when you can eat for free?
AppNation partner, Pontiflex AppLeads will be hosting a lunch workshop on Wednesday during the lunch break at 11:40pm.
There, you can listen to iPhone and Android app developers discuss how they are using in-app advertising that earns them CPMs in the $20 – $100 range, allows them to promote and cross-sell their apps, and keeps their apps free for users.… continue »

Pontiflex: About Half of Mobile App Clicks Are Accidental

Check out the feature story on Paidcontent.org with Pontiflex CEO, Zephrin Lasker and VP of Mobile, Brian Long discussing the recent survey results showing that half of mobile app clicks are accidental.  Find the article here
Also, here is a quick look at the NYC App Developers Workshop we hosted last week.  We were happy to find there were more app developers in the NY area than we thought!  Check out the video and hear how app developer, Richard Harris is using a combination of Google AFMA (AdSense for Mobile Applications) and Pontiflex  AppLeads to monetize his apps end to end.… continue »

App Developer Success Stories: Rebisoft

Since the launch of AppLeads, we’ve come to know a lot more about app developers and how they build and market their product.  In our effort to get to know them, we chat with some of the app world’s success stories and ask how they turned a great idea into a revenue generating application.… continue »

App Developer Success Stories: Brisk Mobile

Gary Toste, founder of Brisk Mobile and a mobile gaming veteran, is a prime example of a successful app developer.  Brisk Mobile’s Medieval HD was the #1 iPad game in the US for a week and their suite of Medieval mobile games has seen almost 1.5 million downloads to date.   In this interview, we learned how Toste got to where he is today and how he turned his passion into a successful career.… continue »

App Developer Success Stories: Moonbeam Development

App developer Richard Harris of Moonbeam Development has gotten a lot of attention in the app development community lately. He’s behind many successful mobile applications, like Useless Facts and Famous Quotes. After 5 years, Harris is an independent app developer success story.… continue »