Snickerdoodles and SCSI Drives: The Year Bitcoin Goes Mainstream?

There has been no shortage of digital ink spilled on the rise of Bitcoin, the P2P-enabled payment system and open source crypto-currency introduced in 2009 by 

“Satoshi Nakamoto” (a pseudonym). Bitcoin is a fascinating economic development, representing the possibility of a plausible alternative to state-backed fiat 
currency.… continue »

Paying for Free Shipping?

With Forrester Research forecasting a record $250 billion in online sales for 2014, retailers are getting increasingly competitive with their promos and deals.  Not that long ago, free shipping was a pretty enticing offer that only came around once in a while.… continue »

Lower your Cost-Per-Lead with compelling copy

How much should a lead cost?  How much is it worth?  At AdLeads we think about these questions from all sides, but most advertisers are primarily concerned with how to lower their Cost-Per-Lead (CPL).  Even with the advanced marketing automation tools out there it can be difficult to attribute spend to ROI – all the more reason to keep your initial costs down.… continue »

New Year Resolutions: 3 Marketing Tips for SMBs

This is a great time to reflect upon last year’s achievements and create a plan to achieve even more results in the year to come. Here are three marketing tips that will help you get your business ahead of the game for 2014.… continue »

Recurring themes at Mobile World Congress 2013

The mobile industry is growing at a rapid speed. A reflection of that was easily felt at the Mobile World Congress conference at Barcelona this year. Some of the recurring themes at MWC 2013 are easily overlooked concepts that are also the founding pillars at Pontiflex.… continue »

Webinar: Make the most of Mobile in 2013

With the shipments of smartphones outpacing that of laptops, your customers and prospects are spending most of their time on mobile devices. But just how can you use mobile advertising to connect with new people, drive awareness and generate revenue?… continue »

AdLeading The Way Contest Winner

In December 2012 we held a contest for non-profits and philanthropic organizations. This was an opportunity for organizations to showcase their cause and in the process win a free mobile advertising campaign. We received hundreds of entries to our contest and are truly humbled by the response.… continue »

Business Development/AdLeads Customer Support Internship

Pontiflex is looking for a motivated self-starter with a sales-oriented mindset. The internship requires a hunger to help the team strike critical business development deals that have an immediate impact.
Work with a knowledgeable, motivated team at a fast growing and successful start-up  We are passionate about building a great company centered around scalable solutions for advertisers, publishers, and agencies.… continue »

Best Kept Secret in Political Marketing

Political ad spend is projected to reach a whopping $5.2 Billion by the end of this year. A good chunk of that spend will be spent on mobile specifically.
At the beginning of the year, Pontiflex projected 40% of political ad spend would come from mobile but the actual mobile spend has doubled as compared to our expectations.… continue »

Shopkick and CVS Partner Up

The world of hyper-local mobile advertising is an exciting one and in a constant state of flux. Hundreds of national businesses and local brands are using AdLeads to promote their businesses on mobile devices to specific local areas and neighborhoods and we are always scanning the news for other approaches in this area. 
Shopkick and CVS announced a new partnership recently.Shopkick allows you to gain points for scanning selected barcodes, redeeming gift cards and even for simply walking into a Shopkick retail location. This will be Shopkick’s first partnering with a pharmacy retailer.… continue »