Mobile Interns Wanted

Are you passionate about smartphones and mobile apps? Do you want to learn more about the business of mobile advertising? Pontiflex is revolutionizing the way ads are served and sold in mobile applications. We’re looking for someone to join our team and help grow our mobile advertising platform by working with mobile application developers to evangelize our unique monetization solution.… continue »

Pontiflex CEO to Speak at IAB App Monetization Panel Event

As you may have read this week in GigaOm,  Pontiflex AppLeads launched the first ever HTML 5 API for Signup Ads.
This Thursday, our CEO, Zephrin Lasker will speak on a panel of industry experts to discuss HTML 5 app monetization strategies.… continue »

Real Developer Dashboard

Take a look at at an actual screenshot of a developer’s AppLeads dashboard.  This is a glimpse into the actual revenue developers can earn from AppLeads.… continue »

Google CEO: Product Success Relies on the Mobile Ecosystem

Google CEO Eric Schmidt sat down with CNET yesterday at the Consumer Electronics Show during a session titled, “The Next Thing”.   Schmidt spoke about how the hardware specs and processing speeds are important to be competitive, but true success lies in the hands of the way the product interacts with the ecosystem it taps into.  The San Francisco Chronicle recapped yesterday’s session: 
 [Schmidt] said when he looks at his handset, he doesn’t see a phone, but a network of supercomputers, content and smart algorithms all immediately accessible over the device.… continue »

Game Developers Choice Picks Their Nominees for Best Game

This year the Game Developers Choice awards has changed the name of the Best Handheld Game to Best Handheld or Mobile Game.  This is a very big deal for mobile game developers.  Not only that, mobile games make up most of this year’s nominees for the highest honor.… continue »

NYC’s Tech Scene: Startup Trends That Defined 2011

Where are we seeing rapid growth in the technology industry?  Right here in New York City.   Often touted as Silicon Alley in the press, this city is getting major  attention for being a tech startup incubator to rival its west coast counterpart.  NYC’s recent rise in the tech scene was listed by Mashable in an article outlining The Six Important Startup Trends That Defined 2011.… continue »

Pontiflex CEO Zephrin Lasker Rallies for NYU-Polytech in Dumbo with Borough President Marty Markowitz and Senator Squadron

Today, Pontiflex CEO Zephrin Lasker joined Brooklyn elected officials and business leaders to rally in support of the NYU Poly-Tech proposal for a new applied sciences campus at 370 Jay Street in Dumbo.  This new campus would create a hub for science and technology and become an institute for innovation, which could potentially produce technical talent for growing tech companies here in Brooklyn.… continue »

Google Predicts: All Businesses Are Going Mobile First

Google posted a “look back at 2011” today.  The blog post focused on mobile trends that evolved in 2011 and those that will continue to evolve in the coming year.
 Through Google’s own research, they predict that the growth of publishers going forward will depend heavily on the growth of mobile ads.… continue »

Signup Ads By Day; Bollywood Movies By Night

Believe it or not, many of us here at Pontiflex really do have other interests outside the realm of mobile signup ads.  One such person is Arun Krishnan.  When Arun isn’t writing about mobile advertising he is an author and podcaster.  Arun’s podcast, Learn Hindi from Bollywood Movies, is not your typical language lesson.  As a Wall Street Journal reporter recently put it, “[The] podcast is a creative and hilarious approach to language instruction.”
Read more from the Wall Street Journal Feature here.… continue »