Blog Talk Radio: Email Acquisition Using Mobile Apps

Bill McCloskey, founder of Only Influencers, an industry network for digital marketers, interviewed me for a Blog Talk Radio broadcast after my panel at March’s All About Email Live! event in NYC.
We spoke for about 15 minutes about the impact of consumer smartphone adoption on email marketing, and how brands can leverage the trend to improve results across the entire customer life cycle — from the top of the funnel (acquisition) all the way down through to conversion, retention/loyalty, and social influence.… continue »

The Greatest Invention in the History of the World

I had the privilege of being a keynote speaker at today’s DM Day @ Your Desk virtual conference & expo produced by Target Marketing magazine and DirectMarketingIQ.  Below is the transcript of my speech on “Mobile-Mania.”
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The smartphone is the greatest invention in the history of the world.… continue »

Truth, Lies, and Marketing: Keynote Panel at DM Days @ Your Desk

Don’t miss next week’s DM Day @ Your Desk Virtual Conference & Expo, presented by DirectMarketingIQ and Target Marketing magazine, taking place on Thursday, March 15th, from 10am – 5pm ET.
At this year’s event, you’ll get all the up-to-date, essential info about the hottest marketing topics for 2012.… continue »

EEC ’12 – Another One for the History Books!

I had the pleasure of attending my 5th (or was it my 6th?!) annual Email Evolution Conference hosted by the DMA and its email unit, the EEC, last week in beautiful Hollywood, Florida.
About 500 email marketers were at the event, and it was great to see so many old friends while also making so many new ones!… continue »

EEC ’12 Sneak Peek Webinar

Free webinar alert!
This Thursday, February 2nd at 2pm EST, email marketing industry experts will offer a sneak peek at the hot topics and insightful nuggets of knowledge they’ll be sharing at the upcoming annual DMA/eec Email Evolution Conference.… continue »

Celebrating the End of Append

The Magill Report, an industry trade publication for email marketing professionals, reported yesterday on the “bombshell” news that Experian CheetahMail, the world’s largest sender of commercial email, has decided to prohibit email appending by its clients.
Email appending has long been a controversial list growth tactic, in which email addresses are attached (or “appended”) to offline customer records (e.g., name + postal address) in order to send those customers email marketing communications.… continue »

2012 Email Marketing Recommendations

Rather than predicting what will come in 2012, I have 3 recommendations to make. They are:
1) Launch your mobile website if you haven’t already.  It just makes sense that the easier you make it for people to shop on their smartphones, the more likely they will be to do it (and to do it again, and again…)  Nothing bothers me more than receiving a brilliantly mobile-optimized email template that then links to a non-mobile optimized web site.  Seriously, what’s the point?  Those who create an end-to-end mobile optimized experience will reap the rewards in 2012 and beyond.… continue »

ExactTarget Connections 2011

Pontiflex was proud to sponsor our ESP partner ExactTarget‘s annual Connections user conference in Indianapolis last week. About 3,000 email marketers were in attendance, making it one of the largest marketing conferences in the world. Everything about the event was world-class, and the experience began as soon as you stepped off the plane with a huge banner in the airport welcoming attendees to Indy and the show.… continue »

Meet Our New ESP Partner: StrongMail

We are proud to announce our newest ESP partner today, Redwood City, California-based StrongMail.
As noted in today’s press release, “the partnership [with Pontiflex] will enable StrongMail’s customers to effectively increase opt-in subscribers for their email, Facebook, Twitter and mobile app lists,” and at the same time, “StrongMail’s email marketing, social media and lifecycle marketing solutions make it easy for marketers to then engage these newly acquired customers with targeted messages…”
You can check out the full press release here.… continue »

Acquire, Engage, Influence…

Want to learn how to acquire new customers using Facebook, Twitter and Signup Ads?
We hope you’ll register for our ESP partner StrongMail‘s webinar next week, “New Strategies & Tools for Multi-channel Acquisition Marketing.”  Learn how Fortune 500 brands are using word-of-mouth on Facebook and Twitter, and in-app signup advertising to find and acquire new customers.… continue »