Paying for Free Shipping?

With Forrester Research forecasting a record $250 billion in online sales for 2014, retailers are getting increasingly competitive with their promos and deals.  Not that long ago, free shipping was a pretty enticing offer that only came around once in a while.… continue »

How do I get people to “like” me?

It probably comes as no surprise that social media can have a huge impact on a company’s brand image.  Having a strong presence on social networks has become a “must have” component of any complete marketing plan.   But how do you actually get someone to connect with your brand through social networks?… continue »

Going Beyond the Unsubscribe

By now, most of us are well aware of the importance of including an unsubscribe link and physical address in our email marketing pieces.  If you’re not aware of how vital this is, you should probably stop reading this and immediately go to your local bookstore and purchase this.… continue »

Basketball spam?

March Madness is in full swing and chances are you or someone you know has done an NCAA bracket this year.  There are certainly a few floating around the office here at Pontiflex.  I thought I’d share an email I got from FanHouse/Sobe Lifewater that struck my “best practices” nerve.… continue »

When personalization goes wrong

Usually, personalization in email marketing is a good thing.  It helps connect you to a subscriber by adding a “we’re on a first name basis” feel to your message.   And we all know that more tailored your message is to the recipient, the more likely that user will click through and further engage with your brand.… continue »