Lower your Cost-Per-Lead with compelling copy

How much should a lead cost?  How much is it worth?  At AdLeads we think about these questions from all sides, but most advertisers are primarily concerned with how to lower their Cost-Per-Lead (CPL).  Even with the advanced marketing automation tools out there it can be difficult to attribute spend to ROI – all the more reason to keep your initial costs down.… continue »

What Online Advertisers Can Learn From Ellis Island

Herman Melville once said of the American experience: Our blood is as the flood of the Amazon; a thousand noble currents all pouring into one.  The truth of the statement is visible to me every day as I walk the streets of New York City.  But what really brings it home, so to speak, is a visit to Ellis Island.… continue »

Where to Startup: NYC

It’s fair to say that New York City has established itself as a dynamic home for startups. But as those of us who live and work here know, within NYC, you can choose from different neighborhoods – even different boroughs – to set up shop.… continue »