Author Archive
Help End Malaria By Buying a Book
While growing up in India, I helped fight malaria by mercilessly squishing many a mosquito.
Thankfully, there are people taking a more structured approach.
Business Insider reports on how Seth Godin is helping fight malaria. You can too.
Let’s do all we can to avoid these all too needless deaths from a disease that can and must be cured.
Horses for the Carousel
If you have a carousel, you need horses.
That’s why volunteers in DUMBO helped carry horses from the lobby of 55 Washington Street to the glass enclosure on the water’s edge at Brooklyn Bridge Park. Geoff Grauer, our CIO and Co-founder was part of the parade.
Have a great long weekend. Carouse well.
Kudos to Andy Rubin
Once in a while, you come across a headline that fills you with surprise and delight.
Here’s one such headline from today’s Business Insider: Android Boss Andy Rubin Split His First Huge Bonus Check With His Employees
Kudos.
Pontiflex AppLeads: New iPad SDK
Pontiflex announced a new iPad SDK via the Pontiflex AppLeads platform.
1. iPad developers can now monetize apps via Pontiflex AppLeads (in addition to iPhone and Android).
2. User friendly: Ads served at non-intrusive points in app usage. User always stays in app.
3. Early adopter Color Effects reports CPMs of $67.
4. Advertisers include Lenovo, CafeMom, Tiger Direct and many others
5. Pontiflex AppLeads Demo
Over 3 Billion Apps Downloaded on Google Android
Google revealed during its earnings call that over 10 billion apps have been downloaded on Android devices.
At Pontiflex, we’ve felt the positive impact of this growth in a very real way. In less than a year, the reach delivered by Pontiflex AppLeads mobile app campaigns on Android phones alone would give a decent TV campaign a run for its money.
Speaking of Pontiflex, we’ve realized that if a picture speaks a thousand words, a video can speak more than that. Here’s a demo that explains the Pontiflex AppLeads platform in a simple manner.
Unprecedented Opt-in Move by the FTC
It appears that when it comes to online privacy, all the roads will lead to opt-in.
In an unprecedented move, the FTC has required that Google ask users to opt-in before sharing their information.
A few weeks ago Pontiflex issued its universal guidelines on privacy. These guidelines inform our product development for both online and mobile media — and a 100% opt-in approach forms the bedrock of our guidelines.
Hundreds of publishers like Cafepress.com, thousands of mobile developers like Brisk Mobile and scores of Fortune 500 advertisers and SMBs are implementing signup ads to connect with consumers because they are 100% opt-in, because they explain to consumers clearly what information is being collected and what will be done with that information.
The development today is a positive one for the online advertising industry. Go. Cheers. Or words to that effect are in order.
Tips to Interviewing at A Startup
Upon graduation, you have several important decisions to make when it comes to using that very expensive degree you just earned. One of the decisions will certainly be whether to work for a startup or a well-established company (IBM, Amazon, Google). This decision is usually not easy. Regardless of your choice, you will want to be prepared when it comes time for interviewing.
* There are three important things we look for during interviews:
1. Awesome ability: We want to be the best digital advertising company. So we want to hire the best.
2. Culture fit: Culture is very important at Startups. We spend nearly (if not more than) half of our waking hours in the office. So it’s important that the workplace is full of people who know how to work as part of a team, and fit in well with the culture of the company.
3. Passion – You need to both love what you do AND be passionate about the company and it’s products. Pele was good at scoring goals. But he honed his skills with a single-minded focus and famously said that everything in his life was practice for the game. We want to work with people who bring that drive and passion to their jobs.
Here are some interview tips:
1. Be yourself: There’s no need to wear a suit. Or a tux. A pair of jeans and your best dress t-shirt will do. Unless of course a suit (or a tux) is you. Then, by all means, wear it. When interviewing at Morgan Stanley you will probably want to wear a suit.
2. Be patient. Interviewing at a startup can be a long and tiring process. You will have to interview with a lot of people over multiple days. This is not because we are disorganized (we are not) or do not value your time (we do).
At a larger company, you are one among thousands of employees. But at a startup you are Neo – the one. A non-Neo personality, a bad hire can destroy a team’s dynamic, erode company culture, consume valuable resources. A bad hire costs a company a lot of money both directly (salary, recruiters) and indirectly (lost opportunity, their bad decisions, their bad hiring).
So we make sure you speak to all the key decision makers, just so that we can get everybody’s opinion, and be absolutely sure.
3. Customize your resume. Make it relevant to the position. Only include things you actually know and can speak about in an intelligent way. (On a side note, make sure everything is spelled correctly). If you cannot answers questions about skills listed on your resume, the interview will end very quickly.
4. You must show that you understand what it takes to work for a startup. You must be able to wear many hats. You should be able to demonstrate the ability to think creatively in a multi-faceted way, and then execute on your vision. We don’t want bone-headed stubbornness. We want people who have the ability to adapt and thrive.
5. Research the company – You need to be able to ask well-thought, intelligent questions about the business, the product and the team. If you don’t ask questions, it probably means that you don’t really care where you work. Remember that the interview process should work both way.
Save questions about vacation, time off, benefits, etc. for when you are actually given an offer. Instead, focus on the Company and the work you will be doing. During the interview process illustrate how your skills will help the Company succeed. If you do not think you are the perfect person for the job, neither will we.
At Pontiflex, your contributions and skills will count and make a difference. We want to hear about you and what makes you special. Tell us by emailing careers at pontiflex dot com.
Today, the New York Times introduced digital subscriptions for its website. The goal apparently is to make the most active users of the New York Times pay for content, while not alienating the considerably larger universe of people who are more causal readers.
You can read the details here.
The nub of the matter is that subscribers can read up to 20 articles for no charge. After that you have to pay. Content is free for readers of something called the “print edition.”
It’s particularly interesting that articles visited by clicking on links on Facebook and Twitter don’t count towards the limit. But this magnanimity does not extend towards articles visited from search engines such as Google.
Whether this strategy works or not — time will tell. But one lesson is clear for online publishers and newspapers — you can’t hope to succeed by solely monetizing impressions and page views. Any successful monetization strategy will have to focus on connecting with actual users.
Project Oxygen and the Happiness Manifesto
Yesterday, the New York Times published a fascinating piece that has made it to the top ten most read articles. No it’s not The Happynomics of Arugula. Or Well: Making Your Windmill Run on Quinoa.
It’s Google’s Quest to Build a Better Boss.
The article explains how the forward-thinking folks at Google have started an initiative called Project Oxygen. The project uses Google’s very advanced data mining tools (only the most advanced in the world) to provide performance reviews and feedback. All of this is being done in the quest to build what has appeared to many as a most elusive being. No, not God. The Perfect Boss.
A few months ago, our co-founders penned the Happiness Manifesto in Business Insider - a set of guidelines that stressed the development of the company is in many ways secondary to the development of the people who work there. It outlines that curious thing happens when people really want to do something: they work better, faster, smarter and more creatively; and they innovate.
And to help make this happen, we never go on and on. So in that spirit, I’ll stop.
Congratulations to Ryan Weingast of Amazon.com
Ryan Weingast from Amazon was the proud and happy winner of the Atari 2600 console@andevcon.
Hope he has fun from the simple pleasures that come with helping a hapless frog across the street.


