Nokia Unveils WhatsApp Phone

There has been a ton of press coverage about Facebook Home in recent days.
In a similar development of a company making a phone around social features, Nokia released the Asha 210 – the first phone to have a dedicated WhatsApp button. 
To quote, Timo Toikkanen, EVP of Mobile Phones at Nokia, said: “It has been designed to allow people to easily update their social networks, stay in touch with friends and share user created content.”… continue »

Record Digital Advertising Spend for 2012

The IAB reported yesterday that digital advertising spend in 2012 reached a record high of $36.6 billion in 2012. 
Our CEO Geoff Grauer was interviewed in Adotas about the report. Here’s what he (and other leaders in the digital ad space had to say). … continue »

Pontiflex AppLeads is now AdLeads for Developers

It’s spring time. Time to do a little cleaning. Homes. Desks. Brand names. 
Our monetization solution for app developers was called AppLeads. Our self-serve platform for small businesses is called AdLeads. That’s two brand names for what is essentially the same platform.… continue »

Facebook Highlights Ad Performance In Ads Manager Tool

At Pontiflex, we always welcome innovations that help marketers increase the ROI from their campaigns. 
Facebook released new updates to its Ad Manager – enabling marketers to get a better read on campaign ROI. 
To quote from an article in Mediapost, “The Ads Manager will then display the actions — such as Page Likes — that an advertiser cares most about more prominently in their campaign summary page and calculate the cost per Page Like for their ads.… continue »

Google Mobile ROI and FBX: Two Notable Industry Announcements

The last two days have seen two big players make important announcements.
1. The first is the launch of Google’s Full Value of Mobile that allows businesses to tie in their advertising efforts to sales. Needless to say, most small businesses that have signed up for AdLeads have done so because of the increased ROI available by being able to pay for signups — and not wasted clicks or impressions.… continue »

Mobile Coupon Apps Making in Excess of $10

What’s the solution to the mobile monetization conundrum? 
Relevant advertising might well be one solution.
Inside Mobile Apps carried a story on how GeoQpons CEO Sunit Lohtia is making CPMs in excess of $10 by serving relevant advertising.… continue »

Facebook Reaches 15MM SMB pages

Is Facebook an effective marketing tool for small businesses? 15 million small businesses seem to think so. According to an article in Mediapost, over 15MM businesses are using Facebook to market their businesses. 
However, given that the average Facebook page post is is only viewed by 17% of the fan base, getting your businesses to be noticed on Facebook can be a challenge   
At Pontiflex, we’ve seen a rapid uptick in businesses using Social increase both the reach and frequency of their social content.… continue »

Pontiflex Voted Among 10 Hottest Startups In New York By Huffington Post

Heather Huhman, career and workplace expert, names the 10 Hottest Startups in New York in the Huffington Post. 
Pontiflex is one of the ten companies named. Check it out. … continue »

Mobile Advertising To Double From 2013 -2016

According to a research report released today, Gartner expects that mobile advertising revenue will reach $11.4 billion, which is an enormous increase from last year.
Don’t be impressed just yet. Gartner also predicts that by 2016 mobile ad revenue will reach upwards of $24.5 billion.… continue »

Pontiflex Raises $7.7M

As you might have read in TechCrunch, Pontiflex has raised $7.7 million dollars in Series D funding led by Talus Holdings, a media technology holding company principally backed by Blackstone’s GSO Capital.  Existing investors RRE Ventures, New Atlantic Ventures and Tribeca Venture Partners also participated in the round.… continue »