Author Archive
Pontiflex is in Brooklyn, which is on the CUSP of something big
We’ve always said Brooklyn was the place to be. That’s why we started in DUMBO. And as we’ve grown, we’ve moved offices, but continued to remain in DUMBO.
We’ve always said that DUMBO is a great place to be, but a picture says a thousand words, and a video (if one were to venture an approximate count) a million. Have a look.
Pontiflex Wins The Magill Report Fantasy Football League
Competing in an intensely competitive field of 12 email marketing related companies, the Pontiflex DUMBO team came out on top this year as league champion with a superbowl victory over the NetAtlantic Tidal Wave. To present the award, veteran industry reporter and league commissioner Ken Magill visited our office to present an engraved crystal trophy and a regulation-sized, football shaped bologna sausage from Dietrich’s Meats out of Krumsville, PA.
Here are the photos of Jordan Cohen and Zephrin Lasker receiving the award from Ken Magill. Post game analysis? The football was delicious.
Great to Be a Part of sfCITI
As you might have read in TechCrunch today, Ron Conway, Mayor Lee And Heather Harde have launched sfCITIas part of their endeavors to keep San Frnacisco at the forefront of all things tech. We are excited to be a part of the effort and look forward to growing in San Francisco.
On that very positive Californian note, here’s wishing you a great weekend.
Great Video on the BBC
At this video shows, not everything cool that’s cool in the world has to do with mobile advertising.
As you might have read on GigaOm, Pontiflex has taken its mobile signup ads international.
Of course, we mean international from a US perspective. For app developers and advertisers outside the US, we were always international! So I guess, the nub is that now that we are international no matter where you go.
The new SDK opens up a world of opportunity for both app developers and advertisers looking to speak to people in a relevant way no matter where they are. It also gives developers both in America and worldwide, a great opportunity to tap into the rapidly exploding international ad market and increase revenue.
Happy Thanksgiving
Here’s wishing you a very Happy Thanksgiving from the Pontiflex team and this tech savvy turkey.
Retail Marketer? Offer a Discount.
If you are retail marketer sending emails to drive sales in the all important fourth quarter, you might or might not be well served by clever creative and email subject lines (Don’t Lose your Shirt….or Fall for The Fall Collection….or Insert Your Pun and Call to Action here)
Or you could just offer a limited time discount.
To quote from this article in Internet Retailer:
“Online retailers hoping to build sales via e-mails this holiday season might find their best returns from limited-time discounts that offer a percentage off a purchase, according to research released today by Experian Marketing Services. “
At GigaOm Mobilize
Pontiflex CEO and co-founder Zephrin Lasker participated in a panel at Gigaom Mobilize hosted by Ryan Kim.
The panel explored mobile monetization models beyond the banner and the click – which to state it bluntly are models that might or might not have worked in the online world, but definitely don’t work in the mobile world.
You can read about the panel and watch a video here.
Help End Malaria By Buying a Book
Today is End Malaria Day.
While growing up in India, I helped fight malaria by mercilessly squishing many a mosquito.
Thankfully, there are people taking a more structured approach.
Business Insider reports on how Seth Godin is helping fight malaria. You can too.
Let’s do all we can to avoid these all too needless deaths from a disease that can and must be cured.
Arun Krishnan
Jason Penta
zlasker
Roshan Bangera
Jordan Cohen
eadlman
Geoff Grauer
Jerrie Gullick
Jon Beardsley
Nick Herman
Stacy Huggins
Tiffany Sumner
Avantika Banerjee
Daniel Egan
Lisa Khan
pontiflexrob
