About the blog
The Pontiflex CPL Blog tracks trends, developments and best practices in the world of online performance marketing and Cost-per-Lead (CPL) advertising. The blog is updated by Pontiflex employees. Please feel free to connect with us on Twitter: www.twitter.com/pontiflex or send your feedback to info at pontiflex dot com or to any one of the bloggers directly.
Contributors to the Pontiflex blog include:
Zephrin Lasker, CEO & Co-founder
Zephrin Lasker has been involved with online marketing since its inception more than a decade ago. A serial entrepreneur, Zephrin has successfully launched several companies and prior to co-founding Pontiflex, he founded The North Road Group, an interactive agency. He has also worked as Vice President of Business Development at i33 Communications, where he managed sales and technical teams to help deliver new customers, launch state-of-the-art websites, and deploy cutting edge marketing initiatives.
Arun Krishnan, Vice President, Marketing
Arun is responsible for strategy development and communications at Pontiflex. Arun works closely with online marketers to drive openness and transparency in the lead generation industry. Prior to Pontiflex, Arun worked in the communications department at IBM, and the media departments of Stein Rogan & Partners and Ogilvy & Mather. Arun’s first novel “The Loudest Firecracker” has been published by Tranquebar Press.
Reach him at arun at pontiflex dot com.
Tiffany Sumner, Director of Marketing
Tiffany is responsible for marketing communications, branding, positioning and lead generation for Pontiflex’s marketer and advertising agency constituents. Prior to Pontiflex, she worked in the marketing departments of Media6Degrees, The New Yorker and ContextWeb. Tiffany holds a Masters from New York University and has been published in Virginia Living Magazine, The Linus Report, Media Post and iMedia Connection.
Reach her at tiffanys at pontiflex dot com.
Stacy Huggins, Director of Marketing
Stacy is responsible for marketing communications and strategic development of Pontiflex’s partnerships with Publishers and AppDevelopers. Prior to Pontiflex, she worked on the sales and business development teams at Prospectiv and The Phoenix Media Communications Group in Boston. Stacy also wrote for The Phoenix as an Editor and Contributor and has been featured in MediaPosts’ Mobile Insider.
Reach her at stacyh at pontiflex dot com.
