About the blog
The Pontiflex CPL Blog tracks trends, developments and best practices in the world of online performance marketing and Cost-per-Lead (CPL) advertising. The blog is updated by Pontiflex employees. Please feel free to connect with us on Twitter: www.twitter.com/pontiflex or send your feedback to info at pontiflex dot com or to any one of the bloggers directly.
Contributors to the Pontiflex blog include:
Zephrin Lasker, CEO & Co-founder
Zephrin Lasker has been involved with online marketing since its inception more than a decade ago. A serial entrepreneur, Zephrin has successfully launched several companies and prior to co-founding Pontiflex, he founded The North Road Group, an interactive agency. He has also worked as Vice President of Business Development at i33 Communications, where he managed sales and technical teams to help deliver new customers, launch state-of-the-art websites, and deploy cutting edge marketing initiatives.
Arun Krishnan, Vice President, Marketing
Arun is responsible for strategy development and communications at Pontiflex. Arun works closely with online marketers to drive openness and transparency in the lead generation industry. Prior to Pontiflex, Arun worked in the communications department at IBM, and the media departments of Stein Rogan & Partners and Ogilvy & Mather. Arun’s first novel “The Loudest Firecracker” has been published by Tranquebar Press.
Reach him at arun at pontiflex dot com.
Jessica Ling, Director, Marketing
Jessica is responsible for branding and marketing communications at Pontiflex. Prior to Pontiflex, Jessica worked on the marketing team at Microsoft Advertising, the sales team at Atlas, and the project management team at Nurun where she focused on the L’Oreal Paris, Evian, and Aldo Shoes accounts.
Reach her at jessica at pontiflex dot com.
