Facebook Highlights Ad Performance In Ads Manager Tool

At Pontiflex, we always welcome innovations that help marketers increase the ROI from their campaigns. 

Facebook released new updates to its Ad Manager – enabling marketers to get a better read on campaign ROI. 

To quote from an article in Mediapost, “The Ads Manager will then display the actions — such as Page Likes — that an advertiser cares most about more prominently in their campaign summary page and calculate the cost per Page Like for their ads


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