The last two days have seen two big players make important announcements.
1. The first is the launch of Google’s Full Value of Mobile that allows businesses to tie in their advertising efforts to sales. Needless to say, most small businesses that have signed up for AdLeads have done so because of the increased ROI available by being able to pay for signups — and not wasted clicks or impressions.
2. Facebook announced that ads available via the FBX ad exchange will now show up in the news feed for users. This will undoubtedly drive up the costs of ads for advertisers on Facebook.