Mobile Advertising To Double From 2013 -2016

According to a research report released today, Gartner expects that mobile advertising revenue will reach $11.4 billion, which is an enormous increase from last year.

Don’t be impressed just yet. Gartner also predicts that by 2016 mobile ad revenue will reach upwards of $24.5 billion.

Of course, if the advertising industry adopts formats that are native to mobile devices, this growth could accelerate even further. 

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