Huge Mobile Ad Opportunity In 2013

A research report released today by Millward Brown revealed that the mobile opportunity this year is huge. Actually it is HUGE. Luckily, the research report was more specific than that. 

To quote: 

  • 55% of users consider their device indispensable, with an equal percentage indicating that having a mobile device makes them more efficient
  • Almost half report interacting with a brand on their mobile device following recommendations from friends or family members
  • One-in-four report a willingness to relinquish privacy about their location to receive relevant content and promotion from marketers 
  • One-third report taking action in response to mobile advertising
  • One-third say that receiving deals or promotions on mobile improves their opinion of the brand

You can read the report here. 


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