This American Life Sells Video Directly to Fans

Act One: Make a Video. Act Two: Sell Video Directly to fans.

Following Louis CK and Radiohead, This American Life has deiced to cut out the middleman. Following a partnership with Vhx.tv, This American Life is selling a recording of Invisible Made Visible directly to fans.

The strategy points to the wisdom of having an engaged subscriber base to distribute content. 

 

 

More:

This post is no longer accepting comments.