Pontiflex CIO and COO Geoff Grauer to Participate on Panel for The NYDD and The DUMBO Start-Up Lab

BROOKLYN, NY – October 8, 2012 – The vibrant DUMBO district of Brooklyn is now home to some of the hottest startups and technology companies in the country. Having set up headquarters in DUMBO in 2008, Pontiflex is a proud member of this community.  Pontiflex will join The New York Digital District and The Dumbo Startup Lab for their latest local event.

“I’m thrilled to support and participate on the NYDD and The DUMBO Startup Lab’s panel in Pontiflex’s own DUMBO backyard,” said Grauer. “The DUMBO area of Brooklyn continues to grow at a rapid clip with an ever-increasing corridor of technology companies, from Etsy to Huge, Inc., producing amazing innovations and services.  We’re proud to be here at the heart of a fresh and booming New York digital industry culture.”

Event details:

WHAT: “The NYDD’s Panel on Equity for Startup Owners and Employees,” organized by The New York Digital District (NYDD) and The Dumbo Startup Lab.

The NYDD and The Dumbo Startup Lab will present a panel covering the basics of equity as it relates specifically to startups. The topics will be geared towards both founders of companies as well as employees so that everyone is on the same page.

WHEN:  Tuesday, October 16, 2012 at 7:30 PM

WHERE:  The Dumbo Startup Lab
68 Jay St. #718, New York, NY

WHO:  Entrepreneur Panelist:  Geoff Grauer, CIO/COO, Co-Founder, Pontiflex
Presenter:  Sarah Feingold, General Counsel, Etsy
Venture Panelist:  Somak Chattopadhyay, Partner, Tribeca Venture Partners
Law Panelist:  Joe Campolo, Managing Director, General Counsel Solutions
CPA Panelist:  Sol Zimmerman, CPA, EisnerAmper LLP
Moderater: Jamie Lee, Operations Director, Tipping Point Partners

REGISTRATION AND MORE INFORMATION:  http://nyddequity.eventbrite.com/

ABOUT THE NYDD:

Founded in 2010, the New York Digital District is an initiative located in the DUMBO area of Brooklyn, NY. Representing more than 80 digital businesses, many competing and collaborating professionally, the NYDD promotes the area’s dynamic ability to support a vast array of businesses, from technology to startups to agencies. The NYDD is an organized body of professionals dedicated to advocacy and charged with leveraging the creativity, tenacity, and insight of the community’s leaders to present the NYDD as the epicenter of New York’s digital future.  Learn more:  http://www.nydd.us/

ABOUT THE DUMBO STARTUP LAB: 

The DUMBO Startup Lab is a community hub for entrepreneurs, designers and innovators focused on tech & web development. They provide cowork space, host classes and events in a beautiful 2,300 sq. ft. corner loft. Their goal is to provide a synergetic, educational and collaborative environment that connects members with NYC’s Silicon Alley, while harnessing the growth and identity of Brooklyn’s own innovation ecosystem.  Learn more:  http://dumbostartuplab.com/

ABOUT PONTIFLEX:

Pontiflex powers a new kind of mobile advertising platform: signup ads.

With signup ads, people can opt in to hear from the brands they like without leaving a mobile app or website where they are engaged. Advertisers pay only for valid signups — never for wasted clicks or impressions.

Whether it’s moms who join Kimberly-Clark’s HUGGIES loyalty program, pet lovers who want to help animals with the ASPCA or people who want personalized books from small businesses like Paper Hat Press, millions of people use signup ads every day to connect with their favorite brands and organizations.

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