Borell Survey: SMBs Prefer Paying for Signups as Opposed To Clicks or Impressions With Mobile Advertising

Borrell Survey just conducted a survey of over 1,300 small and medium businesses (SMBs) to measure perceptions about mobile and social advertising.

The key findings include:

  • SMBs are increasing spend on mobile (72% will increase/maintain spend over next twelve months)
  • However, SMBs are not satisfied with ROI on mobile advertising, and would increase spend even more if they got ROI. (49% of SMBs that have done mobile advertising say that higher ROI will make them increase even further)
  • SMBs prefer paying for signups as opposed to paying for clicks or impressions  (27% as opposed to 19% for clicks and 6% for banners)

Here are some other findings. 

 

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