Borrell Survey just conducted a survey of over 1,300 small and medium businesses (SMBs) to measure perceptions about mobile and social advertising.
The key findings include:
- SMBs are increasing spend on mobile (72% will increase/maintain spend over next twelve months)
- However, SMBs are not satisfied with ROI on mobile advertising, and would increase spend even more if they got ROI. (49% of SMBs that have done mobile advertising say that higher ROI will make them increase even further)
- SMBs prefer paying for signups as opposed to paying for clicks or impressions (27% as opposed to 19% for clicks and 6% for banners)
Here are some other findings.