As you might have read in the new eMarketer report published July 2,the Olympic audience via mobile devices is projected to reach 1 billion users.
Smartphone penetration has gone up from 10% to 50% over the last four years. This increase explains why people will be watching the games on mobile devices. Besides streaming the games, people will use mobile to follow results of their favorite teams.
You can visit the official Olympic site here.
And for fun, here’s an incredible video of Usain Bolt breaking the Olympic Record in 2008.