The Pontiflex Blog

Congrats to Digitas’ Keira Lorentzen, the winner of our Xbox giveaway!

February 14, 2012 at 1:32 pm Tiffany Sumner Leave a comment

Last month, we held a contest for a Xbox 360 Kinect. We’re happy to announce that Keira Lorentzen, Vice President, Group Director, Digitas, is the winner.

Congrats, Keira!

Below is a short Q&A we did with our contest winner about her years in advertising, how Digitas approaches mobile and more. Keep reading!

How long have you been in advertising?
I have been in advertising for almost 15 years now. I started my advertising career as the Marketing Director at a small statistical software company. I then went on to business school and landed at Digitas where I have been for the last 11+ years.

I am an analytical person at heart. I love the analytics and research side of advertising and consumer behavior. I joined Digitas after business school because data-driven strategy and analytics is a big part of what makes us the world’s leading integrated brand agency, with digital at its core. By understanding and engaging consumers, we are able to develop winning ideas and creative that drive business results year-after-year.

Mobile is an incredibly important part of our work today. As we move towards a post-PC digital era, we focus on mobile first for a lot of our campaigns. In fact, our mobile practice grew over 130% in 2011. And in Boston, we recently opened the Digitas Mobile lab, a place where employees and clients can touch and test the newest mobile technologies, and then apply them to their work.

I’m excited for all the innovation we’ll see in the advertising industry this year.  In particular, there will be a lot of growth for both social and mobile commerce. For social commerce, as more and more brands find the right technologies, their followers on social networks will also become more comfortable with both the convenience and the offering of shopping on social channels.

Thanks to everyone who participated in the giveaway contest!

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