Mobile Ad Spending Could Reach $2.61B in 2012
January 26, 2012 at 11:31 am Tiffany Sumner Leave a comment
The industry is a buzz this morning with new mobile predictions made by eMarketer.com.
According to AdAge, eMarketer predicts that mobile ad spending in the US will grow 80% this year to reach $2.61 billion. This is a revision from a previous projection that mobile ad spending would reach $1.2 billion in 2012. Also according to eMarketer, mobile ad spending reached $1.45 billion in 2011, up from $769.6 million in 2010. Google is accredited with getting more than half of the pie.
No wonder so much attention is being paid to the mobile ad landscape. And these figures predict that the trend will continue.
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