The Pontiflex Blog

70% Of Mobile Users Access Facebook Via Mobile Apps

January 3, 2012 at 11:55 am Tiffany Sumner Leave a comment

Here’s some great news supporting the power of mobile, which will surely increase as 2012 unfolds. According to Moconews.net, Enders Analysis analyst Benedict Evans reports that the monthly active users of Facebook’s mobile apps surpassed 300 million in the last quarter of 2011. “In other words, 70 percent of mobile users and 30 percent of all users used apps to access Facebook,” Evans writes. At Pontiflex, we’ve been touting the power of mobile apps all along. Learn more about our in-app mobile ad solution, AppLeads.

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