The Pontiflex Blog

Google Predicts: All Businesses Are Going Mobile First

December 19, 2011 at 7:08 pm Stacy Huggins Leave a comment

Google posted a “look back at 2011” today.  The blog post focused on mobile trends that evolved in 2011 and those that will continue to evolve in the coming year.

 Through Google’s own research, they predict that the growth of publishers going forward will depend heavily on the growth of mobile ads.

Google also predicts that customers will increasingly expect to interact with local businesses on mobile in addition to their favorite brands:

“It’s hard to believe, but as far as the industry has come in 2011, we’re still in the earliest chapters of mobile’s story.  The ways people connect to businesses on their mobile devices and the tools they’re using to connect from them progressed by leaps and bounds this year and soon, we’ll see the mainstream shift that changes the way mobile connects people with brick-and-mortar storefronts as well.”   

Read more reflections and predictions from Google here.

Find Pontiflex CEO, Zephrin Lasker’s predictions for the coming year here. 

Entry filed under: Apps, Best Practices, Industry Thought Leader, Mobile, Research, Search, Signup Ads. Tags: .