Retail Marketer? Offer a Discount.
September 30, 2011 at 11:42 am Arun Krishnan Leave a comment
If you are retail marketer sending emails to drive sales in the all important fourth quarter, you might or might not be well served by clever creative and email subject lines (Don’t Lose your Shirt….or Fall for The Fall Collection….or Insert Your Pun and Call to Action here)
Or you could just offer a limited time discount.
To quote from this article in Internet Retailer:
“Online retailers hoping to build sales via e-mails this holiday season might find their best returns from limited-time discounts that offer a percentage off a purchase, according to research released today by Experian Marketing Services. “
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