The Pontiflex Blog

ExactTarget Connections 2011

September 19, 2011 at 3:24 pm Jordan Cohen Leave a comment

Pontiflex was proud to sponsor our ESP partner ExactTarget‘s annual Connections user conference in Indianapolis last week. About 3,000 email marketers were in attendance, making it one of the largest marketing conferences in the world. Everything about the event was world-class, and the experience began as soon as you stepped off the plane with a huge banner in the airport welcoming attendees to Indy and the show.

David Daniels from The Relevancy Group wrote a nice post covering many of the event’s highlights, including information about ExactTarget’s incredible year-over-year revenue growth and exciting new platform enhancements. Click here to check it out.

The highlight of the show for me was Aron Ralston‘s day 1 keynote speech. If that name doesn’t immediately ring a bell, Aron is the adventurer who got stuck between a rock and a hard place — literally — while hiking alone in the desolate canyons of Utah ~8 years ago (ultimately having to amputate his own arm to free himself from the giant boulder that was holding him hostage).  Fitting with the overarching theme of “Connections,” Aron explained how the deep love of his family and friends sustained him for those desperate and lonely 127 hours; and how the urge to see them again was what eventually got him home.  It was an honor to hear him speak, and to get to meet him afterwards. Here’s a picture of the 2 of us below! (Thanks to my colleague Jason Penta, VP of Client Services for snapping the photo).

left: Aron Ralston; right: Jordan Cohen, VP Business Development, Pontiflex

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