The Pontiflex Blog

Mobile in the Mainstream…and as the New Main Screen:  How Brands Connect with Customers on the Device They Hold Most Near (and Dear)  You can view the agenda here.

One of our advertising partners, CafeMom.com/Mom.com will be presenting a case study that takes a look at how they used mobile signup ads from Pontiflex to launch their new daily deals site, Mom.com.  The event is almost sold out and the agenda is packed with noteworthy speakers.  You can register here if you haven’t already.

Here is the description of  Mom.com case study presentation that will be given by Kristina Tipton, VP of Marketing at CafeMom.com:

Case Study 6: Mobile Moms

CafeMom expanded beyond conversation and into commerce by launching Mom.com, a daily deals site that delivers on the things moms and their families like to buy, eat, and do locally. With the increasing number of moms on smartphones, Mom.com extended the reach of their launch plan by adding mobile app advertising to the digital mix. People registered to hear from the site via signup ads served within mobile apps and provided Mom.com with their preferences—enabling the site to send them relevant daily deals. In addition, Mom.com continued the conversation on Facebook and Twitter to further personalize and enable the sharing of Mom.com deals, growing membership by over 50,000 moms.

Kristina Tipton, Vice President, Marketing, CafeMom.com/Mom.com